All Posts By

Meredith Marshall

Bluetent Named to Outside Magazine’s 100 Best Places to Work 2016 List!

By | Team | No Comments

For the fifth year in a row, Outside Magazine names Bluetent to their annual “Best Places to Work” list! Each year Outside recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play and we ranked in at #46 this year. We are thrilled and humbled to be recognized and will continue to support a healthy lifestyle and encourage our team to find a perfect work-life balance. This value and philosophy creates an atmosphere dedicated to innovation, collaboration, creativity, and quality, allowing us to keep striving for new heights.


A huge thank you goes out to our amazing clients, who continue to challenge us to push boundaries on innovation. We also want to thank our talented and passionate team that shares core values which are the backbone to the agency: teamwork, passion, quality, courage, and work-life balance. Using these values as guiding principles, the team is dedicated to delivering innovative marketing strategies for their clients that inspire travelers and create long-term, sustainable growth. We’re honored to be recognized for this culture and success.


The list of companies chosen by Outside Magazine encourage employees to lead an active lifestyle, are eco-conscious, and prioritize giving back to the community and we love being a part of this grouping! Be sure to look at the entire list of winners.


Want to be apart of the team? Please check out our current openings!

[Webinar Recording] Why Pinterest? Inspiring Travelers Through Great Content

By | Social, Webinars | No Comments

Pinterest is a leading social media platform in the travel industry. It’s a place where travelers seek inspiration, imagine their ideal vacations, and plan for the future. In this webinar, Regan Hann, our social media expert, helps you to discover why Pinterest is such a powerful tool for travel brands, how your competitors are utilizing the platform, and what your next steps should be.


To view a recording of the webinar, please fill out the short form below.

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4 Bluetent Clients Named to VRM Intel’s List of Best Websites of 2016!

By | Strategy, Web Development | No Comments

We are thrilled to announce that a few of our incredible clients were named to VRM Intel’s Best Websites of 2016! For the second year in a row, we are honored to see Bluetent clients acknowledged for all their hard work and collaboration with our team. Congratulations to Island Realty, who came in 2nd Place, Vacation Homes of Hilton Head, 3rd, and Jackson Hole Resort Lodging, 4th. And congratulations to Oregon Beach Vacations, as well, who came in 5th place, and of whom Bluetent currently manages their SEO strategy; Intercoastal Net Designs produced their site, so well done all around! It’s a privilege to be acknowledged, as we all understand how many innovative and progressive websites launched this past year. We realize that competition in our industry is fierce and we must continue to pioneer, so next year keep an eye out. Our team of designers and engineers will work tirelessly on new advancements, state-of-the-art features, and opportunities to convert more users into repeat, loyal travelers. We are dedicated to continuing improving the user experience, driving online revenue, and providing modern and accessible technology to professional vacation rental managers of all shapes, sizes, and business models.


To discover the full article and what makes these sites shine, please reference VRM Intel’s article . Congratulations to all five companies named to the list, and may your digital presence serve as a catalyst for growth and your continued success.


Learn More on VRM Intel

Rezfest 2016 Top 10 Takeaways

By | Strategy | No Comments

Rezfest 2016 was an exciting whirlwind, filled with lots of laughs and great conversations. Here are a few of our team’s key takeaways from the event. Hope to see you at VRMA National in a few weeks!


10 Takeaways from Rezfest 2016:


1. Remember: Don’t Keep All Your Eggs in One Basket
Distribution channels are incredible for generating new leads with the opportunity to build loyal guests who book again with you. It is important to use multiple channels to leverage your distribution, that way if/or when things run askew, you have a back-up.


2. Direct Bookings are Key!
Generating direct, online reservations is an important focus for many vacation rental managers who are hoping to solidify a sales channel that makes business more streamlined and efficient.


3. HomeAway + Expedia = More Exposure
HomeAway’s inventory is now live on Expedia in both the search and main filter. What does this mean for VRMs? Hopefully, a significant increase in leads and bookings. HomeAway boasts 100 million views/month while Expedia experiences 450 Million. The diversification across all the distribution channels will no doubt lead to increased reservations and leads. Now the opportunity is turning these leads into repeat, direct booking guests in years to come.


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4. Increased Access to User Data
Expedia will start to use their own user data to provide more transparency for Escapia and V12 customers. The details are still at large but this should help provide more customized experiences for prospects and leads.


5. Glad To Have Your Reviews Diversifying Presence
Glad to Have You Reviews are now available within the app as well as within HomeAway’s suite of websites. The increased exposure will certainly resonate with users and will provide an improved experience.


6. Glad to Have You Gets a Fresh Update
The app is releasing version 2.0 which includes new functionality and now customers can manage and arrange the stay notifications within the portal.


7. Owner Portal Launching for HASP Clients
HomeAway is releasing a new Owner Portal in the near future. It will provide owners a clearer picture of reservations, YoY comparisons, and will allow owners to change their own reservations.


8. Automated Payments added to Escapia & V12
In this year alone, Escapia & V12 have processed $140 million in automated reservations and will continue to expand in the coming months.


9. Packaging & Vacation Add-ons is Officially On the Horizon for HASP
The HomeAway Software API is reaching maturity in providing packaging and add-on capabilities to V12 and Escapia Customers. This update will continue furthering the mission of improving the user experience to turn more onlookers into confirmed guests and will also provide opportunities for VRMs to create incremental revenue. 


10. Bluetent Launched Rezfusion Cloud for Startups and Small Business Pros

We are thrilled to announce that at Rezfest 2016 Our team launched a new tier to our travel eCommerce platform. The new tier, Rezfusion Cloud, was developed because our team believes in redefining the user experience to drive reservations as well as providing affordable and innovative technology to all professional vacation rental managers.

Meet Natalie Stone | Bluetent’s New Sales Manager

By | Team | No Comments

It has been an exciting few weeks! Thanks to the Bluetent team, clients, and partners for the warm welcome! I’m here to get to know you all and to build on the progressive things you’ve already created. Here’s what I’ve been up to…


My first job was at an investment firm just a few months before the epic crash of 2008. It was an incredibly interesting time and a lot to be throw into, but I managed our projects and clients: funding social entrepreneurs, evaluating start-ups, and building the business. I realized I wanted to be on the “building” side of things and get more immersed in the startup/entrepreneurial world, so I started internet stalking my next firm, IDEO.

I’ve spent the last 5 years at IDEO, a design and innovation firm out of Palo Alto. IDEO was born out of human-centered design and LSD experimentation at Stanford (no kidding) and got its start by developing the first Apple mouse. Over the last 30 years, that evolution from product design has gone to solving “problems at scale” like education, service, IoT, and pretty much anything you can imagine. My first couple years were spent in the ToyLab, creating and inventing toys to sell to Disney, Fisher Price, Mattel and managing our legal stuff, projects, and clients. Culture is a huge component, and I could talk all day about experimentation and creative confidence if you ever want to chat about it. Somewhere in here, I got my MBA while working full time which means that it was all mostly a blur, and I often surprise myself when I say something that I learned during that period.

The last iteration of my role was in Business Development – redoing our process, systems, and assets to make one cohesive business ecosystem. I love making complicated things simple in ways that work for different users.


This might be a Silicon Valley syndrome thing along with overpaying for coffee, being blindingly optimistic, and owning too many hoodies – guilty. 🙂


I look forward to working with you all, creating amazing relationships, and building success!
P.S. This is Newton, he’ll be hanging with me at Bluetent HQ. I think he’s the coolest.

[Infographic] 5 Tips to Turn On Your Off Season!

By | Digital Advertising, Infographic | No Comments

Turn On Your Off Season!

As fall rolls around and the busy summer is behind you, there is no doubt you are exhausted, and the idea of promoting offseason might seem overwhelming. The good news is you may be able to gain more bookings and increase brand exposure by turning your off-season ON! Below are a few quick tips to promote your properties through the entire fall season:


1. Understand Your Travelers
2. Promote the Awesome Weather
3. Spotlight Fall Events
4. Partner with Locals
5. Create Novelty Around the “Secret Season”


Check out our infographic below for more details or download it for your reference.

[Infographic] Why Do Users Bounce?

By | Infographic, Strategy | No Comments

Ever wonder what makes users bounce from your website? We have provided 7 tips to better bookings and an improved digital strategy!


1. Improve Performance & Page Speed

2. Create Inspiring Content

3. Provide a Search that Always has an Answer

4. Generate Reviews & Build a Strong Reputation

5. Make Sure Questions are Answered

6. Design for Easy Readability

7. Create a Clean Checkout Process


And as always… Measure. Test. Track. Refine. Trust your instincts but always make sure to measure the results!
Check out our infographic below for more details or download it for your reference.