This week’s top social news comes from Facebook where a set of new functions open up great marketing possibilities. We’ll dive right in after a brief Google+ update…
Good news for all companies with international audiences: Google+ is rolling out a translation function for posts and comments. With a single click, foreign copy is translated into users’ native languages. This opens the ability to have employees worldwide add to a social media profile and give it authenticity and cosmopolitan flair.
New Facebook Promotions
So far, if you wanted to create a contest or promotion on Facebook, you were required to go through third party applications. Now, Facebook updated its guidelines for promotions, making many things possible that were absolutely taboo just days ago! Facebook pages are, for example, allowed to administer promotions directly on their timeline. Here they can collect entries via page Likes or comments – or utilize Likes as a voting mechanism. Facebook Promotions are a great way to dramatically increase page engagement and you should definitely familiarize yourself with the new do’s and don’ts.
Facebook partnered with Shutterstock. Businesses will soon be able to advertise on Facebook, using pictures directly from the stock photo provider’s library – without an additional charge! Blue Tent Marketing recommends testing a series of images when advertising on Facebook. TheFacebook-Shutterstock collaboration will make that much faster and easier.
Facebook Photo Comment Feature
Here is another great update: Facebook users are now able to comment on posts using pictures. Did you notice that little camera symbol on the right side of the comments field? A click will enable you to upload a photo into your reply. Imagine the possibilities this opens up for post engagement on your page. For practical ideas, check out the attached article on ways to use Facebook’s new photo comment feature.