A/B testing, meet A/B/C/D/E/F testing. Google Analytics has recently rolled out an exciting new feature called “Content Experiments.” This tool will allow us to take traditional A/B tests and compare up to 6 different configurations to really optimize your conversion funnel. A/B testing is a reliable method to test variations of a page and measure to see which page configuration converts at the highest rate. We’re consistently surprised by how seemingly minor changes in layout or content can make a big impact. More concurrent tests can reduce the time spent optimizing your site significantly. What does that mean for you? More conversions in less time. As a Google Analytics Certified Partner we’re uniquely suited to help you refine your site to achieve your web marketing goals faster.
From A/B tests to experimenting with an alphabet of options, contact us today to see how we can help you convert more of your visitors into customers.