We’re busy putting the finishing touches on our presentations for next week’s VRMA national conference in Phoenix, Arizona. We’ll be presenting on two of hottest topics in internet marketing today: content marketing and responsive web design. Below is a brief description of each presentation.
Responsive Web Design: The New Frontier for Vacation Rental Websites
As the digital landscape continues to evolve with the proliferation of smartphones and tablets and people’s habits continue to shift, website performance and usability on mobile devices is critical. Why develop an app or a dedicated mobile site when a responsive site design delivers the best user experience across platforms and devices? Learn how the latest web design and development techniques can take your website from good to great on desktops, tablets and smartphones.
Monday, Oct. 22 3:15-4:15 pm, Tom & Sam
Six Steps to Creating a Comprehensive Content Marketing Strategy
It’s no secret that to win on the web today, it’s essential to have a comprehensive content strategy. With each algorithm update from Google, we’re reminded that quality, relevant, useful content for your target audience is what matters most. By creating and executing a comprehensive content strategy, you become the trusted authority in your domain. You’ll be rewarded with improved rankings in the search engines, more traffic, enhanced visitor engagement and more conversions.
Tuesday, Oct. 23 2-3 pm, Sam & Robyn
We hope you’ll join us for these fun, informative sessions. Otherwise, please take a minute to hit us up with any thoughts or questions in the comments below and we’ll be sure to address them.