New: Placer Lane – Small Business, Responsive Website!

By August 27, 2012Web Development

We are thrilled to announce the launch of the Placer Lane website!  As part of our Small Business Initiative, we recently focused resources on assisting local partners in the Roaring Fork Valley.  Our team worked with the staff over at 0223 Placer Lane, a private residence in Aspen, to create a site just in time for the close of summer and the gorgeous transition to fall.  The primary objective is to provide a useful resource for family and visitors highlighting Aspen events, travel information and more.

The website was built on the WordPress Platform and features beautiful photography as well as an elegant design.  Additionally, we customized the site around a responsive theme, meaning users can access from nearly every device including: tablets, smartphones, desktops and the like.  In a world that is becoming increasingly mobile, maintaining a site that is viewable on any screen size is essential!  This is especially true in the tourism industry where guests are often researching, planning and scheduling while on the move.

Other key features of the site include: an interactive calendar, photo galleries, a blog, and travel information for guests.  The backend of WordPress is extremely straightforward and easy to use so the staff can continually update and revise content as necessary.  Google Analytics was also incorporated to track the user experience and optimize accordingly.

Congratulations to the Team at Placer Lane!  We look forward to working together in the future.

Please Contact Us if you would like to learn more about marketing initiatives for small businesses.

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