VRMA Eastern 2017 – Leaving on a Midnight Train

By March 22, 2017Strategy

Next week, a few members of our team will pack their luggage and head to Savannah, Georgia to attend VRMA Eastern 2017. They are flying in from the Rocky Mountains, Baltimore, and New England, and each is excited to travel to the land of southern hospitality and connect with our trusted clients, partners, and leaders of the vacation rental industry.

We’ve put together a quick list of suggestions to make the show a success:

    • Attend the Panel: Insights from the Front Line – Digital Presence Priorities for 2017
      Monday, March 27 at 11:00 AM
      Peter Scott, President of Bluetent, will moderate this interactive panel, and panelists include Ben Edwards of Weatherby Consulting and former President of VRMA, Katrina Murray, Director of Sales and Marketing at Tybee Vacation Rentals, and Kara Kacmarcik, Strategic Account Manager at Bluetent. Throughout the session, you will discover insightful strategies from professional vacation rental managers, consultants, and a digital marketing agency for prioritizing and allocating digital marketing initiatives for 2017. Discuss how to convert more users to guests with your direct booking engine and website, one of the most important goals of creating sustainable growth. The tactics discussed will include real-life examples and case studies regarding optimizations and improvements to branding, the property search process, the reservation funnel, vacation packaging and add-ons, email communication tools to convert, and much more.
    • Swing by Booth #207 to Learn about Rezfusion Boost, Bluetent’s New Integration with Airbnb
      Rezfusion Boost allows you to create listings and connects your property data seamlessly with Airbnb. Our development and engineering team has partnered with Airbnb to create a solution that saves you and your team time and maximizes efficiency by integrating the data you’ve already entered into your property management software to create listings, and automatically update availability, pricing, photos, and amenities.
    • Take a Tour of RezfusionThe Leading eCommerce Platform and Website for Vacation Rental Managers
      On average, vacation rental managers who have a website on Rezfusion have experienced a 33% increase in direct, online conversions. 
      Rezfusion offers three tiers of eCommerce websites for VRMs of all shapes and sizes, and each is designed to solve complex challenges facing the industry today. With Rezfusion, you should expect to drive more direct bookings and grow your online business with the industry-leading booking website. It is built to deliver a cutting-edge user experience and turn one-time visitors into lifelong guests. Schedule time with Alisa to tour the industry-leading booking website and platform by selecting a time on her calendar: calendly.com/alisajholmes
    • Join the Discussion: Marketing for Company Owners and Operators
      Tuesday, March 28 at 3:00 pm EST
      On Tuesday, Susan Tormollen, Director of Marketing at HomeAway Software, will host a panel discussion with Peter Scott, President of Bluetent, and Emily Vandall, Director of Marketing and Communications at Beachwalker Rentals. Marketing is typically the largest discretionary expense for vacation property management companies, yet most company owners are not trained marketers. As an owner, are you confident that you are hiring the best marketing resources, running the right programs and realizing the right amount of marketing ROI? In this engaging panel, learn: How to set a strategy and prioritize marketing investment, when to hire an in-house marketer and when to use agencies / freelancers, why doing everything sometimes means accomplishing nothing, how to set expectations and stay informed of marketing ROI, and how you can enjoy marketing more. This is a panel you won’t want to miss!

We hope you have a fantastic event and we look forward to connecting with you in Savannah!

Connect with Our Team Attending VRMA Eastern 2017

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