Jennifer Perez - bluetent

Content Email News Strategy

Email strategies for attracting travelers wary of rising gas prices

When it comes to helping Bluetent Insiders with creative email marketing ideas, Director of Email Marketing, Eric Taylor, is the man for the job. Here are a few email tips Eric has to help Insiders combat the effect of higher…

Jennifer PerezJune 30, 2022

Content News Strategy Webinars

[Webinar recording] 2022 Summer travel forecast and how to maximize on trends

HomeToGo's Summer 2022 State of Travel Report We were lucky enough to have our friend Bryan Boice of HomeToGo give us a rundown on what to expect from travelers this summer — we're excited to share his insights with…

Jennifer PerezJune 30, 2022

Email Strategy Websites

Leverage 2022 #BookDirect Day to build your direct-booking revenue

So, what is #BookDirect Day? #BookDirect Day is an online initiative created to educate vacation rental guests about the benefits of booking direct as opposed to using an online travel agency (OTA). Every year, on the first Wednesday in February,…

Jennifer PerezJanuary 27, 2022

Strategy Websites

Rezfusion Cloud’s newest booking-boosting feature

Activate Specials & Discounts to drive more bookings Our Product Team has been hard at work making sure our Rezfusion Cloud website platform is the ultimate online cash register for vacation rental brands. The newly released Specials & Discounts feature…

Jennifer PerezJanuary 26, 2022

News Strategy

Team Bluetent’s Recommends: January 2022

What we're interested in right now From recaps of a spectacular year to predictions of continued success to an industry spotlight on the national stage, here's a list of what we've been reading (and watching) this month. Vacation rentals…

Jennifer PerezJanuary 25, 2022

Strategy

The latest tips and tools from Booking.com

Maximize your success on Booking.com Our partners at Booking.com want to help you maximize the success of your listings on their platform. Below, you’ll find recommendations for availability and restrictions, plus links to their extensive online toolkit. Addressing availability…

Jennifer PerezNovember 29, 2021

Websites

[White paper] Is your website ready for 2022?

In 2021, the vacation rental industry saw unprecedented success — and we expect the momentum to continue into the coming year. To make sure your business reaps the benefits of our industry's prominence, you’ll need a finely tuned, customer-centric, powerhouse…

Jennifer PerezNovember 28, 2021

Distribution Strategy

Get your OTA listings ready for the 21/22 winter high season

The holiday season is quickly approaching and like everything else, it will be different this year! With uncertainty in abundance, many travelers are waiting to book their holiday reservations. This is where the OTAs come in: online travel agencies can be instrumental in…

Jennifer PerezNovember 12, 2021

Owner Acquisition Strategy

6 Digital Marketing Strategies to Grow Your Revenue RIGHT NOW

This content is adapted from our 2021 VRMA International Educational Hub session titled “Digital Marketing: What Works and What Doesn’t” There’s no shortage of online advice regarding the perfect digital marketing plan — experts and strategists from every corner of the worldwide…

Jennifer PerezOctober 25, 2021

Strategy Websites

Don’t be scared of pop-ups

With Halloween just days away, we’re entering the spookiest time of year. What better time to talk about a scary topic like webpage pop-ups? Because of their poor reputation, pop-ups are unfortunately frequently written off as an ineffective means…

Jennifer PerezOctober 25, 2021