So, what is #BookDirect Day?
#BookDirect Day is an online initiative created to educate vacation rental guests about the benefits of booking direct as opposed to using an online travel agency (OTA). Every year, on the first Wednesday in February, vacation rental managers utilize email marketing campaigns and the #BookDirect hashtag on social media to promote benefits and incentives for guests who book directly.
When is #BookDirect Day in 2022?
This year’s #BookDirect Day is Wednesday, February 2nd.
Why should you run #BookDirect Day campaigns?
Because they work! For example, one Bluetent Insider attributed $66K in direct-booking revenue to their 2021 #BookDirect Day email!
What are some #BookDirect marketing ideas our team recommends?
On #BookDirect Day:
- Post custom images with the #bookdirect hashtag on all of your social media channels (Facebook, Instagram, Google My Business, LinkedIn, etc.).
- Send an email campaign to your guest database highlighting the benefits of booking direct versus OTAs. Some benefits to highlight: support of local businesses, savings on service fees, and access to expert, local help with all aspects of vacation planning.
- Serve a targeted audience with paid digital ads promoting a specific book direct incentive.
To promote awareness year-round:
- Create a Book Direct landing page on your website that to highlights the benefits of booking direct and — more specifically — the benefits of booking with your expert, local, and dedicated team.