We’re an award-winning email team that focuses on creating captivating, engaging campaigns that connect subscribers on an emotional level and thereby drive measurable conversions and a high ROI. We challenge our clients to think creatively and strategically on each thoughtful message while applying industry-leading best practices.
Email Marketing Solutions
Bluetent’s ACE Suite of Email Solutions are designed to provide value and develop an emotional connection with your brand from the initial lead to the confirmed reservation and beyond.
Email Management Services
With 66% of all emails being viewed on a mobile devices, it is more important than ever before to build beautiful emails that adapt to every device. Capture lost conversions with optimized mobile and tablet versions of your email campaigns.
Sized to user’s mobile device Easy-to-read text Easy-to-click buttons Optimized images
Custom, Branded Templates
Bluetent’s email designers are fluent in beautiful email, and will create a custom look for you and your brand that inspires travelers and drives conversions.
Custom designed email template Designed to match your branding Email best practices applied
List Management, Consultation, and Segmentation
The health of your email list has a significant impact on how well your campaigns perform. We can clean up your existing list, design an enticing opt-in process to encourage list growth, create segments, and maintain your list as your audience grows.
List management Opt-in process design Segmentation
In email marketing, A/B testing is a way to discover which of two or more campaigns drives the most opens or clicks. In an A/B test, we send 2 variations of one campaign to a small percentage of your email list and measure their effectiveness. The most effective campaign is sent to your remaining subscribers, ensuring that your campaigns see the highest ROI every time.
Subject Line Images Discount types Call-to-action buttons Testimonials Time of send Tone of voice
Get to know your audience better with our comprehensive campaign reports. Google Analytics and our additional reporting tools are integrated with each campaign to provide all the data you need to measure the success of your campaigns. With all of this information at our fingertips, we can craft email campaigns that inspire your audience to dream bigger and travel farther.
Open rate Click through rate Top performing time of day Top performing links Worldview
The Inbox: An Email Marketing Blog
Email continues to be the most powerful marketing channel yielding the highest ROI – this is particularly true for the travel industry. However, the landscape has changed and evolved as…
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Want to learn more about Bluetent's award-winning email marketing? Drop us a line.
Overall I have been impressed with both the email and development departments at Bluetent. They always take the time to get a full scope of the project or goals; this simple consultation helps to mitigate confusion and respectful of budgets. Our email project manager Ryan Austin has helped to form our email goals based on our ideas and took his care in handling this potentially confusing project to re-engage stale leads. His tips are always helpful!Christine Strom, Marketing Director | Aspen4Sale
The things to me that I love about Blue Tent are how accommodating they are, they are always willing to do last minute work, the creative work is always above and beyond what we ask for and very timely with responses. Personally, I love working with Ryan, somehow our aesthetics are in sync! When he sends me a proof the creative is exactly what I was envisioning but can never explain it in a word doc. I actually just got a call from the owner, which was a first for me, and he complimented the latest eNewsletter design. Keep up the great work!Teresa Holden | Holden Marketing Group