8 Tips to Turn One-Time Leads into Lifelong Guests

It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number of OTAs expanding significantly. This growth can pose complex challenges for professional managers, yet it yields incredible opportunities to create sustainable growth.


Listing sites, in particular, offer great benefits to professional managers – access to qualified leads and confirmed reservations that may not have occurred otherwise. However, as we all know, listing sites also demand high commissions and a dependence that doesn’t always support long-term growth. They have the ability to adjust search algorithms that  can negatively change business models overnight. For that, it’s important to embrace OTAs and at the same time, create a strategy focused on generating independence and generating direct traffic, free from third-party commissions.


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