Santa Fe, New Mexico
VR Software: LiveRez
Casas de Santa Fe, an established vacation rental company with a healthy mix of both direct bookings and bookings from online travel agencies, was ready to try something new and adjust their digital marketing strategy. As a next step, Casas wanted to implement a digital marketing strategy that would complement their property management software, LiveRez. Key needs included reports that “just make sense” and blog functionality on their website. Amelia Dalton, Associate Broker at Casas de Sante Fe, spoke with Team Bluetent about their objectives and why they ultimately choose Bluetent as their digital marketing partner:
“We were looking for marketing [solutions] that work technically with LiveRez. So when I heard that Bluetent and LiveRez were partners, I started doing the research. As soon as I found out that Bluetent would work for us, we decided to make that change.”
Amelia and the Casas de Santa Fe team worked with Bluetent SEO Account Manager, Jared Shields: “The fact that Jared and Bluetent are knowledgeable on the LiveRez backend helps us so much more.”
By adjusting their LiveRez website, Jared helped get the Casas SEO strategy on track. While SEO results can take a while to build, Bluetent’s vacation rental industry expertise and ties to the LiveRez platform helped put a strong foundation in place. To further enhance SEO, Jared incorporated a blog into the existing Casas website (previously, their blog was on a separate sub-domain — a huge misstep in the SEO world).
DON’T JUST TAKE OUR WORD FOR IT:
“The team at Bluetent is very responsive; you actually know how to work with us and help. I have not one negative thing to say — we are definitely happy with our switch.”