The inbound search marketing team at Bluetent is dedicated to creating the most effective search strategy for our clients by increasing qualified traffic and conversions. Every website and business is different, which is why we craft a unique strategy for each our clients. Our search strategists focus on the client’s business objectives and work on the best way to earn qualified and relevant traffic. We stay at the forefront of search algorithms, technology, and tools so that you don’t have to!


Search strategists will focus on everything from on-page optimization and technical improvements, to conversion rate optimization, improving the user experience, content strategy, and local search. Search engagements can be designed as an initial consultation/site assessment, or as a comprehensive, monthly program where clients work with a dedicated account manager to ensure a proactive and powerful strategy.

  • Google Analytics reporting, analysis, and strategy
  • On-page optimization
  • Google Webmaster Tools / Bing Webmaster Tools
  • Content Strategy and Implementation
  • Keyword Ranking reports
  • Site Architecture Optimization
  • Conversion Rate Optimization
  • Local Search
  • Performance Improvements
  • Social Media


Recent Team Blog Posts

Why Linking Off to a Booking Engine Subdomain is Hurting Your Business

| Distribution, SEO | Inbound Marketing, Strategy | No Comments
When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users…

5 Ways Bluetent Can Elevate Your Vacation Rental Brand

| Design, Digital Advertising, Email, News, Strategy, Team | No Comments
As a vacation rental professional, you've got your hands full. You don't have time to worry if your website is bookable, if your properties are updating on Airbnb and,…

A Smarter Way to Leverage Your Digital Advertising Dollars

| Content, Digital Advertising | No Comments
We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising…

[White paper] 7 SEO Best Practices

| Digital Advertising, SEO | Inbound Marketing | No Comments
Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of…