The inbound search marketing team at Bluetent is dedicated to creating the most effective search strategy for our clients by increasing qualified traffic and conversions. Every website and business is different, which is why we craft a unique strategy for each our clients. Our search strategists focus on the client’s business objectives and work on the best way to earn qualified and relevant traffic. We stay at the forefront of search algorithms, technology, and tools so that you don’t have to!


Search strategists will focus on everything from on-page optimization and technical improvements, to conversion rate optimization, improving the user experience, content strategy, and local search. Search engagements can be designed as an initial consultation/site assessment, or as a comprehensive, monthly program where clients work with a dedicated account manager to ensure a proactive and powerful strategy.

  • Google Analytics reporting, analysis, and strategy
  • On-page optimization
  • Google Webmaster Tools / Bing Webmaster Tools
  • Content Strategy and Implementation
  • Keyword Ranking reports
  • Site Architecture Optimization
  • Conversion Rate Optimization
  • Local Search
  • Performance Improvements
  • Social Media


Recent Team Blog Posts

A Smarter Way to Leverage Your Digital Advertising Dollars

| Content, Digital Advertising | No Comments
We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising…

[White paper] 7 SEO Best Practices

| Digital Advertising, SEO | Inbound Marketing | No Comments
Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of…

[White Paper] Maximize Revenue with Content Aimed at Transactions

| SEO | Inbound Marketing, Strategy | No Comments
It’s time to focus your content efforts. Publishing quality content is the best way to rank well on search engines but it’s important to focus on particular forms of content…

What’s New in Search – Oct ’18

| SEO | Inbound Marketing, Strategy | No Comments
October was a spooky month for SEOs. There were bugs in Google’s reporting tools, advances in AI technology, and the death of an old friend (Google +). Here are the…