SEO | Inbound Marketing Archives

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Shoulder Season Strategy: Protecting Margins Without Discounting Using AI

If shoulder season performance starts slowing down, discounting can feel like the obvious answer. But if you joined our latest webinar, you heard a different perspective: pricing often isn’t the real issue. In "Shoulder to Peak Season Strategy—Protecting Margins Without…

Team BluetentJune 5, 2026

SEO | Inbound Marketing Strategy

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

A strong SEO strategy can drive direct bookings, but if your strategy isn’t constantly evolving, it’s falling behind. Search engines change constantly. User behavior changes constantly. And now, AI‑powered search is changing how travelers find and trust brands in search…

Team BluetentApril 21, 2026

SEO | Inbound Marketing Strategy

What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead

Google’s Latest SEO Core Update: What Vacation Rental Owners Need to Know If you’ve noticed a recent shift in your vacation rental website traffic, you’re not alone. Google’s latest SEO core algorithm update, rolled out this spring, is shaking things…

Team BluetentMay 8, 2025

Digital Advertising Email SEO | Inbound Marketing Strategy Webinars Websites

[Webinar Recording] Discover the real impact of digital marketing

How to unlock the full power of digital marketing increase your revenue Many property managers underestimate the power digital marketing can have on their revenue streams. Boosting your brands’ visibility can help your business earn the recognition and guest…

Jordan DanielsJune 28, 2023

Family and kids standing in front of mountain

Email SEO | Inbound Marketing Strategy Webinars Websites

Boost revenue through effective email marketing

How to find hidden revenue through rental insurance upsell and email marketing tips Email marketing is one of the most misunderstood yet highly effective marketing tactics property managers can use to communicate with their audience. With email campaign tools,…

Team BluetentJune 27, 2023

News SEO | Inbound Marketing Websites

Google Analytics 4 and what it means for your website

Why now? The sooner you start collecting data in GA4, the better year over year reporting you’ll be able to do in the future. The Bluetent Team has been working diligently behind the scenes to update our web platforms so that…

Jordan DanielsOctober 28, 2022

Content Digital Advertising Email News Owner Acquisition SEO | Inbound Marketing Strategy Websites

5 Ways Bluetent Can Elevate Your Vacation Rental Brand

As a vacation rental professional, you've got your hands full. You don't have time to worry if your website is booking at the highest conversion rates, if your properties are updating on OTAs like Airbnb, HomesToGo, and Booking.com appropriately, or…

Jordan DanielsSeptember 20, 2022

Content Email SEO | Inbound Marketing Strategy Websites

Hurricane season is here: 4 ways to keep travelers and guests informed

With hurricane season underway, it's important for our Insiders in storm-prone areas to have their communications ready to go. Below, Bluetent's experts share four easy ways to get crucial information to travelers and guests. Interested in learning more about…

Jordan DanielsAugust 30, 2022

owner acquisition marketing strategy planning playbook

Content Digital Advertising Email Owner Acquisition SEO | Inbound Marketing Webinars

[Webinar Recording] August 2022 Owner Acquisition Playbook

How to get your Homeowner Acquisition Marketing Plan off the ground Inside the Tent Bluetent Webinar | August 2022 When it comes to onboarding new homeowners, maybe your business strategy is to wait for the phone to ring…

Jordan DanielsAugust 24, 2022

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Your vacation rental marketing strategy with rising gas prices

This summer, temperatures are not the only things rising – gas prices are, too. According to US Travel Association, nearly 60% of American travelers saying that rising gas prices will impact their travel plans over the next six months. Based on…

Jordan DanielsJune 10, 2022