Sorting out all of the elements that make up a successful digital marketing plan can seem pretty overwhelming. To shed some light on this complicated subject, it might help if we compare crafting a digital marketing plan to...
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If you build it, they will come. That strategy might work in some arenas, but not when it comes to the success of a direct booking website. Your website is...
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While we all dream of taking a spontaneous holiday, vacations aren’t typically something we decide on overnight. Instead, we spend time online daydreaming and researching destinations, activities, and itineraries. Since mid-March when our lives...
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For June's Inside the Tent webinar series, we invited vacation rental professionals to take a peek inside the tent and experience just one of the many perks of being a...
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Things are looking up! Our data shows an increase in bookings per day and while not every market is fully open yet, it’s only a matter of time. Now more than ever, it’s important to prepare your business for...
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Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting –...
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When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users...
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Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of...
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It’s time to focus your content efforts. Publishing quality content is the best way to rank well on search engines but it’s important to focus on particular forms of content...
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October was a spooky month for SEOs. There were bugs in Google’s reporting tools, advances in AI technology, and the death of an old friend (Google +). Here are the...
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