Strategy Archives

Strategy

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

A strong SEO strategy can drive direct bookings, but if your strategy isn’t constantly evolving, it’s falling behind. Search engines change constantly. User behavior changes constantly. And now, AI‑powered search is changing how travelers find and trust brands in search…

Team BluetentApril 21, 2026

Strategy Webinars

Webinar Recap: Why Traffic Alone Isn’t Enough to Drive Direct Bookings

Driving more traffic isn’t the same as driving more bookings. That was the core message of The Perfect Trifecta for Short‑Term Rental Success, a webinar led by Robyn Scott (Bluetent), Chris Walker (Direct Booking Tools), and Jason Gann (RevMax).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 The…

Team BluetentApril 8, 2026

Strategy

Q2 Direct Bookings Strategy Guide

With increased supply, more price-sensitive travelers, and rising expectations around the booking experience, operators must shift from passive marketing to intentional, performance-driven strategy. If your website traffic is steady but direct bookings aren’t growing, you’re not alone—and it’s rarely…

Team BluetentApril 2, 2026

Mark Lumpkin, host of the Vacation Rental Show

Strategy

Building Niche Short-Term Rentals That Actually Drive Revenue

The short-term rental market isn’t what it was in 2021 or 2022. Revenue compression, increased competition, and shifting guest expectations have forced operators to rethink what actually drives bookings. According to Mark Lumpkin, Sales Director at STR Cribs and…

Team BluetentMarch 20, 2026

Strategy

Scaling Paid Search in Competitive Coastal Markets: How Destination Vacation HHI Drove $2.99M in PPC Revenue

Standing out in search is not optional. It’s the foundation for getting ahead of the competition and ending relying on OTAs to fill your calendar, especially in highly competitive destinations. As more property managers invest in digital advertising, the cost…

Team BluetentMarch 17, 2026

Strategy

How Bluetent’s Short-Term Rental Marketing Software Powers Long-Term SEO Success

In today’s short-term rental market, visibility is everything. Travelers start their journey with a search, and if your brand isn’t showing up when and where it matters, you’re handing bookings to competitors. That’s why SEO has become one of…

Team BluetentMarch 9, 2026

March Marketing Strategies for Vacation Rental Direct Bookings

Strategy

March Momentum: Turn Spring Travel Into Direct Booking Growth

As we move into March, there’s a noticeable shift in the vacation rental industry. Guests are planning spring break trips. Snowbirds are extending stays. Summer travelers are beginning their early research. For property managers, this is more than just…

Team BluetentMarch 9, 2026

Bluetent What PMC's are doing differently in 2026

Strategy

Vacation Data Webinar Replay: What Top PMCs Are Doing Differently in 2026

In 2026, it's clear that the performance gap in the vacation rental industry is widening. While some property managers are waiting for conditions to “go back to normal,” others have already adapted. And they’re pulling ahead. In this Vacation…

Team BluetentFebruary 16, 2026

Strategy

Clicks, Care, and Connection: Building Brand Impressions That Stick

In the short-term rental industry, strong branding can’t just be simple. It shows up in your website, emails, social media, and in the intentional moments you create during and after a guest’s stay. Steve Zimmerman, President of Beach House…

Team BluetentFebruary 6, 2026

Email Strategy

From Clicks to Check-In: How Your Automated Email Marketing Can Build Guest Confidence

Top property managers know that when a potential guest makes that first search, they need to be on their A-game to attract and convert interest into bookings and repeat guests. That first search moment is critical. It is where curiosity…

Team BluetentJanuary 21, 2026