Strategy Archives

What Is Natural Language Search and Why Does It Change How Guests Find Vacation Rentals

The way travelers search for vacation rentals is changing. For years, online searching relied on short keywords and phrases. Travelers typed things like "Pigeon Forge cabin" or "Breckenridge vacation rental" into a search engine and sifted through pages of results.…

Team BluetentAugust 4, 2026

Strategy

Where Booking Journeys Break Down (And How to Fix It Fast)

The booking journey is a loaded experience for many travelers. Planning a trip can be exciting, stressful, emotional, and sometimes overwhelming. So, when the booking process feels off, they jump ship. Life is complicated enough. When travelers are booking a…

Team BluetentJuly 20, 2026

Strategy

Build a Brand Engine That Grows Your Vacation Rental Business

The vacation rental industry has never been more competitive, and property managers who rely primarily on online travel agencies (OTAs) like Airbnb and Vrbo or paid channels are feeling the pressure most. When everyone's listed on the same platform, the…

Team BluetentJuly 6, 2026

Strategy

What Short-term Rental Operators Are Focused on Right Now

Last week, short-term rental operators from Pigeon Forge and the surrounding areas joined us for our second Rise & Shine event of the year. Our team had a great time connecting with property managers in the Smokies and digging into…

Team BluetentJune 19, 2026

Content Email SEO | Inbound Marketing Strategy

Shoulder Season Strategy: Protecting Margins Without Discounting Using AI

If shoulder season performance starts slowing down, discounting can feel like the obvious answer. But if you joined our latest webinar, you heard a different perspective: pricing often isn’t the real issue. In "Shoulder to Peak Season Strategy—Protecting Margins Without…

Team BluetentJune 5, 2026

Strategy

Clarity Beats Complexity: Rise & Shine Myrtle Beach Recap

Marketing for the short-term rental industry feels more complicated than ever. Growing competition across every digital channel, rising homeowner expectations, and an ever-expanding stack of tools and data have made it harder, not easier, for marketing teams to stay focused.…

Team BluetentMay 22, 2026

Beach front property with lots of houses.

Strategy

How AI is Reshaping STR Marketing

AI is everywhere in vacation rental marketing right now. Most conversations focus on faster content creation, automated copy, or quick subject lines. But the real opportunity is much bigger. At Bluetent, AI is helping vacation rental marketing teams uncover insights…

Team BluetentMay 21, 2026

SEO | Inbound Marketing Strategy

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

A strong SEO strategy can drive direct bookings, but if your strategy isn’t constantly evolving, it’s falling behind. Search engines change constantly. User behavior changes constantly. And now, AI‑powered search is changing how travelers find and trust brands in search…

Team BluetentApril 21, 2026

Strategy Webinars

Webinar Recap: Why Traffic Alone Isn’t Enough to Drive Direct Bookings

Driving more traffic isn’t the same as driving more bookings. That was the core message of The Perfect Trifecta for Short‑Term Rental Success, a webinar led by Robyn Scott (Bluetent), Chris Walker (Direct Booking Tools), and Jason Gann (RevMax).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 The…

Team BluetentApril 8, 2026

Strategy

Q2 Direct Bookings Strategy Guide

With increased supply, more price-sensitive travelers, and rising expectations around the booking experience, operators must shift from passive marketing to intentional, performance-driven strategy. If your website traffic is steady but direct bookings aren’t growing, you’re not alone—and it’s rarely…

Team BluetentApril 2, 2026