In an industry that’s constantly changing and becoming more and more competitive, it’s increasingly difficult for vacation rental professionals to get direct bookings. That’s why, in honor of #BookDirectDay, Team...
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73% of vacation rental bookings are made through online travel agencies (OTAs). With numbers like that, listing on OTAs is a critical piece to a successful and well-rounded marketing strategy. ...
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Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting –...
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Email Account Manager, Matt Kremnitzer, contributed to this post. With a $44 ROI for every $1 spent, email marketing is a no-brainer. But it shouldn’t be a “set it and...
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Team Bluetent attended the 2019 LiveRez partner conference. Whether you attended one of our sessions or are following up on some tips, check out our conference roundup below. Google...
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Authenticity matters. It’s what makes your brand and your properties stand out to potential travelers. Vacation rental professionals can add authenticity to their listings by turning past guests into...
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When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users...
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Data is instrumental in developing sound digital marketing strategies. That's exactly why every direct booking website needs e-commerce tracking. How many direct bookings your website generates is only part of...
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During Rezfest 2019, Bluetent's Jinnie Templin led a panel comprised of industry-leading female professionals in the vacation rental industry. Here are a few insider tips shared during the presentation: IMMERSIVE...
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It's likely that larger companies and OTAs have more money and resources to get to the top of Google than your vacation rental business does. But size isn't everything: your...
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