Digital Advertising Archives

April 7, 2020

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Digital Advertising During COVID-19

By Bluetent | COVID-19, Digital Advertising, Strategy

Insider tips from Bluetent’s Digital Advertising Manager, Alex Moshenskiy March was a wild month – we saw an accelerated spread of COVID-19 and governments taking quick measures to contain the global pandemic. Our vacation rental industry has...

April 2, 2020

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To Post or Not to Post – Navigating Social Media Waters

By Bluetent | Content, COVID-19, Digital Advertising, Social, Strategy

Insider tips from Bluetent’s Social Media Specialist, Sarah Wilson. With social media usage up over 50%, now is the time to leverage your platforms through both paid and organic content. Social media is...

March 19, 2020

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How to stay nimble through the coronavirus pandemic

By Brynn Flaherty | COVID-19, Digital Advertising, Email, News, Social, Strategy

With the current implications surrounding the coronavirus pandemic changing daily, even hourly, marketing your vacation rental business is more important than ever. Now is the time to take a closer look at...

December 9, 2019

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Tips for Creating a Goal-driven Annual Digital Marketing Plan

By Kate Henion | Content, Digital Advertising, SEO | Inbound Marketing, Social, Strategy

Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting –...

August 27, 2019

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5 Ways Bluetent Can Elevate Your Vacation Rental Brand

By Kate Henion | Design, Digital Advertising, Email, News, Strategy, Team

As a vacation rental professional, you've got your hands full. You don't have time to worry if your website is bookable, if your properties are updating on Airbnb and Booking.com,...

July 23, 2019

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A Smarter Way to Leverage Your Digital Advertising Dollars

By Kate Henion | Content, Digital Advertising

We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising...

June 11, 2019

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[White paper] 7 SEO Best Practices

By Bluetent | Digital Advertising, SEO | Inbound Marketing

Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of...

June 7, 2018

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“Interesting Finds,” Leveraging Google’s Newest Mobile Search Features

By Bluetent | Digital Advertising, Strategy

Inbound marketing is effective because it changes your relationship with your customer. Rather than telling your customer, “I’m the vacation rental expert,” you show them that you’re the vacation rental...

March 8, 2018

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What’s New in Search – Feb ’18

By Brynn Flaherty | Digital Advertising, SEO | Inbound Marketing, Strategy

February brought a few new features and updates to the search world, including enhancements to Google Flights, a Not Secure update coming to Chrome, and the release of a new...

January 10, 2018

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[White Paper] Turn One-Time Leads into Lifelong Guests

By Bluetent | Digital Advertising, SEO | Inbound Marketing, Social, Strategy

It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number...

Digital Advertising

Digital Advertising During COVID-19

5 Ways Bluetent Can Elevate Your Vacation Rental Brand

A Smarter Way to Leverage Your Digital Advertising Dollars

[White paper] 7 SEO Best Practices

“Interesting Finds,” Leveraging Google’s Newest Mobile Search Features

What’s New in Search – Feb ’18

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