As a vacation rental professional, you've got your hands full. You don't have time to worry if your website is bookable, if your properties are updating on Airbnb and Booking.com,...
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We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising...
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Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of...
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Inbound marketing is effective because it changes your relationship with your customer. Rather than telling your customer, “I’m the vacation rental expert,” you show them that you’re the vacation rental...
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February brought a few new features and updates to the search world, including enhancements to Google Flights, a Not Secure update coming to Chrome, and the release of a new...
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It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number...
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Inevitably, clients will ask why we run digital advertising campaigns using brand keywords. Why should you pay for clicks if someone already knows about your business and is Googling your...
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Retargeting (otherwise referred to as Remarketing) has been a very popular topic among Bluetent’s clients lately, and I was happy to see the same interest in the industry as a...
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During this webinar, Regan Hann, our Social Marketing Manager, and Maria Nedelcheva, our Digital Advertising Manager, examine how to use different channels, platforms, formats, and messaging in digital and social...
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Understanding your paid, earned, and owned media and how they work together is an important piece of your marketing strategy. You can then learn how to utilize each element while paying...
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