Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting –...
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As a vacation rental professional, you've got your hands full. You don't have time to worry if your website is bookable, if your properties are updating on Airbnb and Booking.com,...
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We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising...
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Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of...
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Inbound marketing is effective because it changes your relationship with your customer. Rather than telling your customer, “I’m the vacation rental expert,” you show them that you’re the vacation rental...
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February brought a few new features and updates to the search world, including enhancements to Google Flights, a Not Secure update coming to Chrome, and the release of a new...
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It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number...
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Inevitably, clients will ask why we run digital advertising campaigns using brand keywords. Why should you pay for clicks if someone already knows about your business and is Googling your...
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Retargeting (otherwise referred to as Remarketing) has been a very popular topic among Bluetent’s clients lately, and I was happy to see the same interest in the industry as a...
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During this webinar, Regan Hann, our Social Marketing Manager, and Maria Nedelcheva, our Digital Advertising Manager, examine how to use different channels, platforms, formats, and messaging in digital and social...
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