5 Ways Bluetent Can Elevate Your Vacation Rental Brand


As a vacation rental professional, you’ve got your hands full. You don’t have time to worry if your website is booking at the highest conversion rates, if your properties are updating on OTAs like Airbnb, HomesToGo, and Booking.com appropriately,  or if your marketing strategy is putting you at the top of Google. That’s where Bluetent comes in: our team of experts will put your mind at ease. Check out our five-star strategy for growing your business online:


Drive direct bookings with a powerhouse website

Your website is your greatest sales tool and the marketing engine for your business. Investing in a high-performance, beautiful, direct booking Rezfusion website will help you put your best foot forward and increase revenue. Our team specializes in websites for the travel industry, so our websites are built, catered to the shopping traveler. Rezfusion websites are built to convert and, with a full suite of options, can meet the needs of vacation rental companies of any size. Rezfusion sites conversion rates are at the highest of industry conversion rate.


Increase revenue at every stage of the traveler journey

We can’t say it enough: there’s a $44 return on investment for every $1 spent on email marketing. Email marketing is one of the best-performing channels for the vacation rental industry. Our email tools and services are designed specifically for the needs of vacation rental managers. We’ll set you up with custom templates and advanced features that attract new travelers and re-engage past guests. Ensuring you are capitalizing on your revenue by completing the guest lifecycle. Add a series of touch points starting at the departure date to maintain brand awareness in the crowded competition.


Get to the top of Google with data-driven marketing

You want to get to the top of Google, and we know what it takes to get you there. Using a digital marketing plan developed specifically for your unique business, our dedicated experts will help you to increase website traffic, strengthen brand loyalty and awareness, and broaden your digital footprint.


Attract new travelers by plugging into Airbnb, Booking.com, and HomeToGo

33% of travelers prefer to book on third-party websites – don’t leave those bookings on the table! Our channel manager, Rezfusion Boost™, ensures your connection to Airbnb, Booking.com, and HomeToGo are the best in the business. And when we say “ the best in the business,” we mean it: Rezfusion Boost™ is the only platform in North America to be named both a Preferred Partner of Airbnb and a Premier Partner of Booking.com.


Expand your marketing strategy to owner acquisition

Growing your revenue at times means that you need to grow your inventory through owner acquisition marketing. Let the experts at Bluetent produce website content on your website to attract homeowners who are looking to rent their property and spark a conversation. Our email team specializes in communication lifecycles that focus on investment owners needs. Our in-house creative team is available to collaborate and deign unique mailings to hit those second homeowners in your area.

For 2 decades, Bluetent has been providing innovative digital solutions to vacation rental brands of all sizes. From our direct-booking Rezfusion web platforms to digital marketing to channel management, we assist vacation rental managers in developing a well-rounded digital presence that inspires travelers, builds brand loyalty, and accelerates reservations and revenue.