Digital Advertising Archives - Page 2 of 4

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Building from the ground up: crafting a successful digital marketing plan

Sorting out all of the elements that make up a successful digital marketing plan can seem pretty overwhelming. To shed some light on this complicated subject, it might help if we compare crafting a digital marketing plan to constructing a real-life structure of bricks and mortar. Understanding the basics:…

Jordan DanielsOctober 28, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing Strategy

[WEBINAR] Turning the rebound into a slam dunk

For June's Inside the Tent webinar series, we invited vacation rental professionals to take a peek inside the tent and experience just one of the many perks of being a Bluetent Insider. For this month's edition, we sat down…

Team BluetentJune 4, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing

Preparing for the rebound: tips for succeeding in a post-pandemic travel world

Things are looking up! Our data shows an increase in bookings per day and while not every market is fully open yet, it’s only a matter of time. Now more than ever, it’s important to prepare your business for this rebound: learn how to address the new traveler persona. Who is this…

Jordan DanielsMay 21, 2020

COVID-19 Digital Advertising Strategy

Digital Advertising During COVID-19

Insider tips from Bluetent’s Digital Advertising Manager, Alex Moshenskiy March was a wild month – we saw an accelerated spread of COVID-19 and governments taking quick measures to contain the global pandemic. Our vacation rental industry has been hit hard and everyone has been feeling the effects.…

Team BluetentApril 7, 2020

Content COVID-19 Digital Advertising Strategy

To Post or Not to Post – Navigating Social Media Waters

Insider tips from Bluetent’s Social Media Specialist, Sarah Wilson. With social media usage up over 50%, now is the time to leverage your platforms through both paid and organic content. Social media is an easy way to communicate with your past guests and…

Team BluetentApril 2, 2020

COVID-19 Digital Advertising Email News Strategy

How to stay nimble through the coronavirus pandemic

With the current implications surrounding the coronavirus pandemic changing daily, even hourly, marketing your vacation rental business is more important than ever. Now is the time to take a closer look at your initiatives and strategies, adjusting where needed, to set your company up for…

Brynn FlahertyMarch 19, 2020

Content Digital Advertising SEO | Inbound Marketing Strategy

Tips for Creating a Goal-driven Annual Digital Marketing Plan

Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting – especially with the new year right around the corner. Answering…

Jordan DanielsDecember 9, 2019

Content Digital Advertising

A Smarter Way to Leverage Your Digital Advertising Dollars

We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising that’s just going to being swallowed up by Google? How…

Jordan DanielsJuly 23, 2019

Digital Advertising SEO | Inbound Marketing

[White paper] 7 SEO Best Practices

Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of their website traffic comes directly from search engines. With that…

Team BluetentJune 11, 2019

Digital Advertising Strategy

“Interesting Finds,” Leveraging Google’s Newest Mobile Search Features

Inbound marketing is effective because it changes your relationship with your customer. Rather than telling your customer, “I’m the vacation rental expert,” you show them that you’re the vacation rental expert by providing them with useful information. Just creating…

Team BluetentJune 7, 2018