The inbound search marketing team at Bluetent is dedicated to creating the most effective search strategy for our clients by increasing qualified traffic and conversions. Every website and business is different, which is why we craft a unique strategy for each our clients. Our search strategists focus on the client’s business objectives and work on the best way to earn qualified and relevant traffic. We stay at the forefront of search algorithms, technology, and tools so that you don’t have to!


Search strategists will focus on everything from on-page optimization and technical improvements, to conversion rate optimization, improving the user experience, content strategy, and local search. Search engagements can be designed as an initial consultation/site assessment, or as a comprehensive, monthly program where clients work with a dedicated account manager to ensure a proactive and powerful strategy.

  • Google Analytics reporting, analysis, and strategy
  • On-page optimization
  • Google Webmaster Tools / Bing Webmaster Tools
  • Content Strategy and Implementation
  • Keyword Ranking reports
  • Site Architecture Optimization
  • Conversion Rate Optimization
  • Local Search
  • Performance Improvements
  • Social Media


Recent Team Blog Posts

10 Things to Know about Instagram Stories – And How to Make Them a Part of Your Marketing Strategy

| Social, Strategy | No Comments
Think Instagram isn’t for your brand? An estimated 71% of business uses Instagram 59% of 18-29-year-olds and 33% of 30-49-year-olds use Instagram Instagram Stories have over 300 million daily active...

“Interesting Finds,” Leveraging Google’s Newest Mobile Search Features

| Digital Advertising, Strategy | No Comments
Inbound marketing is effective because it changes your relationship with your customer. Rather than telling your customer, “I’m the vacation rental expert,” you show them that you’re the vacation rental...

What’s New in Search – March ’18

| SEO | Inbound Marketing | No Comments
March was a pretty active month for Google, with a couple big announcements including an unnamed algorithm update, and an old feature was brought back to Google My Business.  ...

Excellent Vacation Homes Soars to the Top of Google

| SEO | Inbound Marketing, Strategy, Team | No Comments
Excellent Vacation Homes is a family owned property management company based in Orlando, near Florida’s famous resorts and theme parks. They manage 27 properties in one of the most competitive...