The inbound search marketing team at Bluetent is dedicated to creating the most effective search strategy for our clients by increasing qualified traffic and conversions. Every website and business is different, which is why we craft a unique strategy for each our clients. Our search strategists focus on the client’s business objectives and work on the best way to earn qualified and relevant traffic. We stay at the forefront of search algorithms, technology, and tools so that you don’t have to!


Search strategists will focus on everything from on-page optimization and technical improvements, to conversion rate optimization, improving the user experience, content strategy, and local search. Search engagements can be designed as an initial consultation/site assessment, or as a comprehensive, monthly program where clients work with a dedicated account manager to ensure a proactive and powerful strategy.

  • Google Analytics reporting, analysis, and strategy
  • On-page optimization
  • Google Webmaster Tools / Bing Webmaster Tools
  • Content Strategy and Implementation
  • Keyword Ranking reports
  • Site Architecture Optimization
  • Conversion Rate Optimization
  • Local Search
  • Performance Improvements
  • Social Media


Recent Team Blog Posts

What’s New in Search – Nov ’17

| SEO | Inbound Marketing, Strategy | No Comments
  Welcome to the latest edition of What’s New in Search. Each month, our team shares insights into SEO news, trends, tips, and what our team has been focusing on...

[Webinar Recording] Tis’ the Season to Light Up Your Holiday Strategy

| Email, Social, Strategy, Webinars | No Comments
Believe it or not, Thanksgiving is almost a month away which means the beginning of a bustling holiday season is upon us. That said, we have now entered the planning...

What Motivates Travelers: Specials or Deals?

| SEO | Inbound Marketing, Strategy | No Comments
The Marketing Debate: "Specials" vs. "Deals" With the holidays right around the corner and a busy booking season ahead, you may be strategizing which discounts to run and when. In...

Why Do You Need A PPC Brand Campaign?

| Digital Advertising, Strategy | One Comment
Inevitably, clients will ask why we run digital advertising campaigns using brand keywords. Why should you pay for clicks if someone already knows about your business and is Googling your...