Owner Acquisition

Strategy

What Short-term Rental Operators Are Focused on Right Now

Last week, short-term rental operators from Pigeon Forge and the surrounding areas joined us for our second Rise & Shine event of the year. Our team had a great time connecting with property managers in the Smokies and digging into…

Team BluetentJune 19, 2026

Content Email SEO | Inbound Marketing Strategy

Shoulder Season Strategy: Protecting Margins Without Discounting Using AI

If shoulder season performance starts slowing down, discounting can feel like the obvious answer. But if you joined our latest webinar, you heard a different perspective: pricing often isn’t the real issue. In "Shoulder to Peak Season Strategy—Protecting Margins Without…

Team BluetentJune 5, 2026

Strategy

Clarity Beats Complexity: Rise & Shine Myrtle Beach Recap

Marketing for the short-term rental industry feels more complicated than ever. Growing competition across every digital channel, rising homeowner expectations, and an ever-expanding stack of tools and data have made it harder, not easier, for marketing teams to stay focused.…

Team BluetentMay 22, 2026

Beach front property with lots of houses.

Strategy

How AI is Reshaping STR Marketing

AI is everywhere in vacation rental marketing right now. Most conversations focus on faster content creation, automated copy, or quick subject lines. But the real opportunity is much bigger. At Bluetent, AI is helping vacation rental marketing teams uncover insights…

Team BluetentMay 21, 2026

SEO | Inbound Marketing Strategy

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

A strong SEO strategy can drive direct bookings, but if your strategy isn’t constantly evolving, it’s falling behind. Search engines change constantly. User behavior changes constantly. And now, AI‑powered search is changing how travelers find and trust brands in search…

Team BluetentApril 21, 2026

Strategy Webinars

Webinar Recap: Why Traffic Alone Isn’t Enough to Drive Direct Bookings

Driving more traffic isn’t the same as driving more bookings. That was the core message of The Perfect Trifecta for Short‑Term Rental Success, a webinar led by Robyn Scott (Bluetent), Chris Walker (Direct Booking Tools), and Jason Gann (RevMax).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 The…

Team BluetentApril 8, 2026

Owner Acquisition

Grow your vacation rental business

Building rental inventory is the cornerstone for any vacation rental business. Now more than ever, your business depends on owner acquisition.

Our team of email and digital marketing experts can help!

With campaigns ranging from brochures to comprehensive website landing pages, we’ll help you leverage your brand.

Website content

Create a property management page that appeals to current and potential owners.

Print marketing

With postcards, brochures, and ads, you can create direct mail campaigns that resonate with potential owners.

Unique projects

Our team can help design any project from vehicle wraps to branded apparel and swag.

Email campaigns

Let’s get creative! Design an email journey that educates and informs your homeowners.

Interested in learning more?

EXPERT STRATEGY

What Short-term Rental Operators Are Focused on Right Now

Shoulder Season Strategy: Protecting Margins Without Discounting Using AI

Clarity Beats Complexity: Rise & Shine Myrtle Beach Recap

How AI is Reshaping STR Marketing

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

Webinar Recap: Why Traffic Alone Isn’t Enough to Drive Direct Bookings