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Strategy

Internet Marketing Services: Price vs. Value

“They know the price of everything and the value of nothing.” - Oscar Wilde When you consider the price versus the value of your internet marketing initiatives – which is more important? The price is the most obvious thing to analyze first. Can I afford…

Team BluetentSeptember 3, 2008

Strategy

Could Google Apps Replace Your Exchange Server?

Google Apps can provide an intriguing replacement for Microsoft Exchange server. Not only can you host your domain name, but all of your email will be stored off-site in Google's redundant facilities unsusceptible to outages with your local ISP. Google…

Team BluetentAugust 8, 2008

Websites

Tips To Leverage Your Small Business Blog

Over the past couple months there has been a distinct buzz over the use of blogs to complement one's business. Business owners and marketing leaders alike are beginning to recognize the power of a blog. You may be thinking that…

Team BluetentJuly 22, 2008

Email

Create an Effective Email Opt-in Process by Starting Simple

Email marketing is all about building and maintaining strong relationships. The email relationship starts when someone opts-in to receive information from your company or organization. Start simple and build the relationship from there. In the beginning, most people don't want…

Team BluetentJuly 17, 2008

Strategy

Top 10 Website Design Don’ts

1. Don't be 'Mrs. I Don't Know What I Want, But I'll Know it When I See It.' This kills budgets and...sometimes...graphic designers. Have a clear understanding of how you envision your site, including what you want and what you…

Team BluetentJuly 3, 2008

Strategy

Customer Lifecycle Phases

Contacting your clients with the right message at the right time has never been more important. You've no doubt asked yourself many times: What works best and when? While there are many different strategies out there, we believe a focused…

Team BluetentJanuary 15, 2008