Blog - Page 49 of 50

SEO | Inbound Marketing

Analyze Internal Search Data with Google Analytics

Many sites have internal site search functionality which allows visitors to search for content, products and more. Google Analytics can track these site search terms. Analyzing this data can be beneficial for your search engine marketing campaigns. To set up site search for a Google Analytics…

Team BluetentSeptember 30, 2009

SEO | Inbound Marketing

Google Analytics Reports to Improve your Search Engine Marketing Campaigns

Blue Tent search account managers use Google Analytics everyday to help manage clients’ campaigns and to maximize ROI. Here is one of our favorite reports for paid search. Check back next week for another Google Analytics' reporting tip. Determine the Best Time of…

Team BluetentSeptember 23, 2009

Strategy

Understanding the Value Equation

I am sure that many of you (me included) are big fans of Seth Godin. His blog is looked at by many marketers and business people as a guide for making those hard and timely decisions. Our Director of Sales…

Team BluetentJuly 11, 2009

Strategy Websites

5 Tips to Improve Vacation Rental (and Real Estate) Website Usability

It's difficult to make large capital investments in your website when rentals are down, but it's always possible to invest in incremental improvements that will buoy the bottom line and increase conversions. But where should you invest? Try asking your…

Team BluetentJune 22, 2009

Strategy

Blue Tent Joins Computer Recycling Effort

To celebrate Earth Day 2009, we unveiled the latest phase of our Blue Tent Green initiative: Computer Recycling. It goes without saying how harmful computer components containing hazardous materials such as lead, mercury and chromium can be to our environment…

Team BluetentApril 23, 2009

Websites

Creating fresh content – but where to start?

It's no secret that fresh content is one of the best way to improving your search engine visibility. Whether you are updating product & services pages, developing a resource section or simply writing a blog post - fresh content will…

Team BluetentMarch 4, 2009

Strategy

Tips to Avoid Domain Name Nightmares

True story: Client calls BTM World Headquarters first thing Monday morning and states that over the weekend his company’s email and website suddenly went down! He called the company who hosted his website, email and domain name and the company…

Team BluetentFebruary 16, 2009

Websites

Differing approaches to getting started with a website…

Most webshops worth their pixels engage in some form of pre-production on all projects. This is the planning phase. Building analogies are often used to describe the value of this stage of a project. 'Would you break ground on a…

Team BluetentJanuary 27, 2009

Email

Email’s Looking Fine in 2009. Four Keys to Running an Effective Campaign.

You smell that? That my friends is the smell of change and whether you cringe or embracing it with open arms, it is upon us. Traditional forms of advertising such as direct mail, print and magazine continue to decrease in…

Team BluetentJanuary 14, 2009

Strategy

Comparing Google Apps Free Standard Edition and Premier Edition

Google Apps brings simple, powerful communication and collaboration tools to organizations. With Google Apps, users can use applications such as Gmail™ webmail service, Google Calendar™ calendaring service, Google Docs™ program, Google Sites™ web application, Google Talk™ instant messaging service, and…

Team BluetentOctober 23, 2008