Digital Advertising Archives - Page 4 of 4

Digital Advertising SEO | Inbound Marketing

Penguin 3.0 Release Underwhelms

It was a cloudy Wednesday. My heartbeat quickened as I opened up SEMRush. The fears instilled in me by Penguin 2.0 were lingering in my head. A tear rolled down my cheek for no apparent reason. As I typed in…

Team BluetentOctober 24, 2014

Digital Advertising

Fall Traveler: How to Attract with Digital Advertising

Fall is here - time to sit back and relax? Definitely not! Fall offers an amazing opportunity to capture new guests and visitors that may have waited for the summer crowds to die down before planning a weekend away. When…

Team BluetentSeptember 25, 2014

Digital Advertising

Google’s Adding Huge Banner Ads for Branded Queries

Yesterday, Google AdWords confirmed that they are testing huge banner ads to appear on search result landing pages for branded queries. The screenshot below posted by @SynrgyHQ shows an example of a Sponsored ad for Southwest Airlines. Compared to the present day…

Team BluetentOctober 24, 2013

Digital Advertising

Google AdWords Rolling Out Review Extensions to All Accounts

Announced in June, review extensions allow advertisers the ability to add third-party reviews to their ads. Third-party endorsements may be added as either exact or paraphrased reviews. There are a few restrictions to keep in mind… The review must pertain…

Team BluetentOctober 18, 2013

Digital Advertising

Four Square Ads Open To All Local Businesses

Last week, Four Square announced their ad platform has opened to all local businesses. According to Four Square’s blog post: “Here is a problem that all local business owners know: they want to get more customers, but tons of people walk…

Team BluetentOctober 18, 2013