Social

The Pew Research Center recently released a 10-year study on social media usage by Americans and one thing is clear: social media is here to stay. Social media has played an important role in people's lives for years as a…

When tragedy strikes, it's hard for marketers to know the most appropriate way to address the situation. Should you make a public statement or remain respectfully silent? Social media is about community. And in times of tragedy or national distress,…

On Wednesday, Regan Hann, our social expert, presented a guide to Facebook and how to effectively use the channel to motivate travelers and guests.   Facebook is a powerful advertising and communication platform for businesses, capable of not only engaging…

It seems like Facebook changes their algorithm more often than we change our sheets. Every time a new update is announced, it sends marketers into a panic and triggers a deluge of articles about how the end of Facebook as…

Social media, unlike any other form of marketing, gives brands the ability to drive customers and prospects into their marketing funnel in a way that feels authentic and builds real emotional connections with their brand. No other form of marketing…

With summer in full swing, now is the perfect time to connect with your audience and have some fun! Social contests are an excellent way to drive traffic to your site, increase followers, generate engagement, and start a conversation about…

Best practices change! - What was key to Facebook success yesterday may be punished today with low visibility or a ruined page. Here is a list of the new Do’s and Don’ts on Facebook as of fall 2014. DO: Post…

Google+ Stories, +Post Ads and Glass ... Despite all the near end rumors: The latest innovations on Google+ make us believe that the platform might be in for the long haul.