Strategy Archives

Strategy

Scaling Paid Search in Competitive Coastal Markets: How Destination Vacation HHI Drove $2.99M in PPC Revenue

Standing out in search is not optional. It’s the foundation for getting ahead of the competition and ending relying on OTAs to fill your calendar, especially in highly competitive destinations. As more property managers invest in digital advertising, the cost…

Team BluetentMarch 17, 2026

Strategy

How Bluetent’s Short-Term Rental Marketing Software Powers Long-Term SEO Success

In today’s short-term rental market, visibility is everything. Travelers start their journey with a search, and if your brand isn’t showing up when and where it matters, you’re handing bookings to competitors. That’s why SEO has become one of…

Team BluetentMarch 9, 2026

March Marketing Strategies for Vacation Rental Direct Bookings

Strategy

March Momentum: Turn Spring Travel Into Direct Booking Growth

As we move into March, there’s a noticeable shift in the vacation rental industry. Guests are planning spring break trips. Snowbirds are extending stays. Summer travelers are beginning their early research. For property managers, this is more than just…

Team BluetentMarch 9, 2026

Bluetent What PMC's are doing differently in 2026

Strategy

Vacation Data Webinar Replay: What Top PMCs Are Doing Differently in 2026

In 2026, it's clear that the performance gap in the vacation rental industry is widening. While some property managers are waiting for conditions to “go back to normal,” others have already adapted. And they’re pulling ahead. In this Vacation…

Team BluetentFebruary 16, 2026

Strategy

Clicks, Care, and Connection: Building Brand Impressions That Stick

In the short-term rental industry, strong branding can’t just be simple. It shows up in your website, emails, social media, and in the intentional moments you create during and after a guest’s stay. Steve Zimmerman, President of Beach House…

Team BluetentFebruary 6, 2026

Email Strategy

From Clicks to Check-In: How Your Automated Email Marketing Can Build Guest Confidence

Top property managers know that when a potential guest makes that first search, they need to be on their A-game to attract and convert interest into bookings and repeat guests. That first search moment is critical. It is where curiosity…

Team BluetentJanuary 21, 2026

Strategy

Short-Term Rental Marketing Strategy for 2026: Key Insights for Property Managers

As the short-term rental industry enters 2026, property managers face a more complex, and more competitive, digital landscape than ever before. AI-driven discovery, shifting search behavior, privacy changes, and rising OTA costs are forcing PMCs to rethink how they attract,…

Team BluetentJanuary 2, 2026

Strategy

Black Friday Results Are In: How Bluetent Clients Generated Over $2.5M in Bookings This Holiday Season

Black Friday continues to be one of the most influential booking windows for short-term rental managers — and in 2025, Bluetent clients delivered exceptional results. With coordinated strategy, refined promotional execution, and hands-on support from a dedicated Bluetent Strategic…

Team BluetentDecember 12, 2025

Content Email Strategy

How Email Marketing + Revenue Data Work Together to Maximize Bookings & Fill Your Gaps

In the competitive short-term rental industry, managers can’t afford to leave revenue on the table. With fluctuating demand, seasonal swings, and traveler unpredictability, booking gaps happen—even for the most optimized portfolios. But here’s the power move: your email marketing…

Team BluetentDecember 2, 2025

Bluetent marketing and RevMax Revenue data

Strategy Webinars

Why Revenue Management and Marketing Are the STR Industry’s Most Powerful Partnership

In the short-term rental industry, revenue management and marketing have traditionally operated in parallel, each essential, each valuable, yet rarely connected in a way that truly maximizes performance. But the game has changed. Today’s most successful property managers are…

Team BluetentNovember 19, 2025