Strategy Archives

Storm-Proof Your Bookings

In the vacation rental industry, unpredictable events can quickly derail even the best-laid plans. From storms and natural disasters to last-minute cancellations, property managers face more pressure than ever to protect their revenue while keeping guests happy. The real challenge…

Team BluetentSeptember 15, 2025

Bluetent Top Five Marketing Mistakes for STR's

Strategy

The Top 5 Marketing Mistakes Short-Term Rental Managers Are Making (and How to Fix Them)

A stunning property and a five-star guest experience aren't enough in today's competitive short-term rental landscape. If your marketing strategy isn't dialed in, you're likely leaving bookings and revenue on the table. At Bluetent, we help vacation rental managers grow…

Team BluetentAugust 13, 2025

Bluetent Rise and Shine blog header image

Strategy

STR Management Insights: Key Strategies from California and Whistler Rise and Shine Events

What happens when passionate short-term rental owners gather over coffee to share their biggest wins and challenges? Magic, honestly. That's precisely what we experienced at our Rise and Shine Breakfast Series in Palm Springs, San Diego, and Whistler, British Columbia.…

Team BluetentJune 20, 2025

Bluetent Key Market Trends for Vacation Rental Managers 2025 image

News Strategy

Key Market Trends Vacation Rental Managers Should Monitor in 2025

As 2025 unfolds, the Bluetent and Inhabit teams have been on the move—connecting with short-term rental professionals across the country through Rise and Shine Seminars and major industry conferences. From Florida to Hawaii and everywhere in between, these gatherings have…

Team BluetentMay 8, 2025

SEO | Inbound Marketing Strategy

What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead

Google’s Latest SEO Core Update: What Vacation Rental Owners Need to Know If you’ve noticed a recent shift in your vacation rental website traffic, you’re not alone. Google’s latest SEO core algorithm update, rolled out this spring, is shaking things…

Team BluetentMay 8, 2025

Strategy Webinars

The Vacationers’ Journey: Guest Lifecycle Optimization

Vacation rental success isn’t just about bookings—it’s about creating an experience that makes guests return for more! In The Vacationers' Journey: Guest Lifecycle Optimization, Grace Souter and Robyn Scott shared expert insights on optimizing each phase of the guest experience…

Team BluetentMarch 21, 2025

Strategy Webinars

Vacation Rental Data Webinar Recap: 2024 Insights & 2025 Strategies

Our Vacation Rental Data Webinar was packed with insights, stats, and strategies to help short-term rental and vacation rental professionals maximize bookings and revenue in 2025! Hosted by Scott Leggat, Director of Government Affairs, Tim Woodward, Strategic Innovations Manager, Jordan…

Team BluetentFebruary 24, 2025

Strategy Webinars

Stay Ahead of the Curve: Vacation Rental Growth Strategies – Webinar Recap

The vacation rental market is more competitive than ever, and staying ahead of the curve requires innovative strategies and adaptability. Our recent webinar, "Stay Ahead of the Curve: Vacation Rental Growth Strategies," delivered just that. Hosted by industry experts Robyn…

meghan.gregoryJanuary 14, 2025

Distribution Strategy

Optimizing your Vrbo listings

Knowing that many of you are currently facing tougher market conditions, our partners at VRBO have provided some key suggestions to optimize your listings on the platform and increase your bookings. Premier Host – Work to obtain this badge. Having…

Jane BabilonAugust 13, 2024

Strategy

Maximizing Revenue During Off-Peak Seasons

As we transition into different seasons, many vacation rental markets are either winding down from their peak or gearing up for their busiest times of the year. It's crucial to leverage these shoulder seasons to maximize revenue and ensure no…

Jordan DanielsAugust 2, 2024