Strategy Archives

Bluetent marketing and RevMax Revenue data

Why Revenue Management and Marketing Are the STR Industry’s Most Powerful Partnership

In the short-term rental industry, revenue management and marketing have traditionally operated in parallel, each essential, each valuable, yet rarely connected in a way that truly maximizes performance. But the game has changed. Today’s most successful property managers are…

Team BluetentNovember 19, 2025

Strategy

Digital Marketing: The Competitive Edge for Short-Term Rental Managers

In today’s digital world, success in the short-term rental industry doesn’t just depend on beautiful properties; it depends on visibility, storytelling, and strategy. With millions of travelers searching online every day, having a strong digital-marketing presence is no longer optional;…

Team BluetentNovember 6, 2025

Strategy

From Cocktails to Connections — Vegas, You Delivered!

From the energy of the expo floor to the incredible conversations shared at our Hub Session: The Perfect Pour – Mixing the Ideal Tech Stack Recipe, VRMA 25 Las Vegas was a celebration of creativity, strategy, and collaboration in the…

Team BluetentOctober 22, 2025

Digital Advertising Strategy

Small-Scale Stories to Enterprise Automation

The vacation rental industry stands at a fascinating crossroads where handwritten welcome notes coexist with AI-powered email segmentation, and local coffee shop partnerships evolve into sophisticated homeowner acquisition campaigns. This transformation from boutique hospitality to enterprise-scale operations requires fundamental shifts…

Team BluetentSeptember 29, 2025

Strategy Webinars

Storm-Proof Your Bookings

In the vacation rental industry, unpredictable events can quickly derail even the best-laid plans. From storms and natural disasters to last-minute cancellations, property managers face more pressure than ever to protect their revenue while keeping guests happy. The real challenge…

Team BluetentSeptember 15, 2025

Bluetent Top Five Marketing Mistakes for STR's

Strategy

The Top 5 Marketing Mistakes Short-Term Rental Managers Are Making (and How to Fix Them)

A stunning property and a five-star guest experience aren't enough in today's competitive short-term rental landscape. If your marketing strategy isn't dialed in, you're likely leaving bookings and revenue on the table. At Bluetent, we help vacation rental managers grow…

Team BluetentAugust 13, 2025

Bluetent Rise and Shine blog header image

Strategy

STR Management Insights: Key Strategies from California and Whistler Rise and Shine Events

What happens when passionate short-term rental owners gather over coffee to share their biggest wins and challenges? Magic, honestly. That's precisely what we experienced at our Rise and Shine Breakfast Series in Palm Springs, San Diego, and Whistler, British Columbia.…

Team BluetentJune 20, 2025

Bluetent Key Market Trends for Vacation Rental Managers 2025 image

News Strategy

Key Market Trends Vacation Rental Managers Should Monitor in 2025

As 2025 unfolds, the Bluetent and Inhabit teams have been on the move—connecting with short-term rental professionals across the country through Rise and Shine Seminars and major industry conferences. From Florida to Hawaii and everywhere in between, these gatherings have…

Team BluetentMay 8, 2025

SEO | Inbound Marketing Strategy

What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead

Google’s Latest SEO Core Update: What Vacation Rental Owners Need to Know If you’ve noticed a recent shift in your vacation rental website traffic, you’re not alone. Google’s latest SEO core algorithm update, rolled out this spring, is shaking things…

Team BluetentMay 8, 2025

Strategy Webinars

The Vacationers’ Journey: Guest Lifecycle Optimization

Vacation rental success isn’t just about bookings—it’s about creating an experience that makes guests return for more! In The Vacationers' Journey: Guest Lifecycle Optimization, Grace Souter and Robyn Scott shared expert insights on optimizing each phase of the guest experience…

Team BluetentMarch 21, 2025