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    Strategy

    The Great VRMA Recap Strategy

    The Great VRMA Recap

    10,000 miles and three VRMA conferences later, we finally made it back to WHQ after a busy month of traveling. Peter Scott and Robyn Scherrer hit Atlantic City for Eastern VRMA, while I hit Monterey CA for Western VRMA and…
    Team BluetentMay 23, 2012
    Colorado Rocks Recap – The 2012 RLI Conference Strategy

    Colorado Rocks Recap – The 2012 RLI Conference

    We were excited to sponsor the 2012 National Land Conference in Denver over the past week. We nestled our booth right next to one of our best clients – Farm & Ranch – and began squeezing hands with a great group folks…
    Team BluetentApril 2, 2012
    Conference Highlights: Ragatz 2012 Strategy

    Conference Highlights: Ragatz 2012

    Earlier this week I had the privilege of attending the Ragatz Fractional and Resort Real Estate Conference in Scottsdale, Arizona.  The Ragatz conference focuses on the Fractional and Resort Real Estate industries, verticals in which Blue Tent Marketing has been an important…
    Team BluetentMarch 14, 2012
    How Fresh Is Your Content Marketing Strategy? SEO | Inbound MarketingStrategy

    How Fresh Is Your Content Marketing Strategy?

    We are all aware that SEO is a different industry than it was a decade ago, or even just a year or so ago. The Internet has become increasingly competitive—more and more businesses are competing for the same space, the…
    Jordan DanielsMarch 7, 2012
    Remodeling Our Way To A Happy Place Strategy

    Remodeling Our Way To A Happy Place

    About this time last year we committed ourselves to remodeling our office space – a project that was both exciting and a bit overwhelming at the same time. It wasn't that our old space was that bad, but to put…
    Team BluetentFebruary 1, 2012
    Introducing The Online Activity Planner StrategyWebsites

    Introducing The Online Activity Planner

    The Online Activity Planner is a new feature that we developed in concert with a couple of our vacation rental clients that expressed an interest in enhancing the user experience and adding more value to their websites. The online activities…
    Team BluetentJuly 19, 2011
    Understanding the Value Equation Strategy

    Understanding the Value Equation

    I am sure that many of you (me included) are big fans of Seth Godin. His blog is looked at by many marketers and business people as a guide for making those hard and timely decisions. Our Director of Sales…
    Team BluetentJuly 11, 2009
    5 Tips to Improve Vacation Rental (and Real Estate) Website Usability StrategyWebsites

    5 Tips to Improve Vacation Rental (and Real Estate) Website Usability

    It's difficult to make large capital investments in your website when rentals are down, but it's always possible to invest in incremental improvements that will buoy the bottom line and increase conversions. But where should you invest? Try asking your…
    Team BluetentJune 22, 2009
    Blue Tent Joins Computer Recycling Effort Strategy

    Blue Tent Joins Computer Recycling Effort

    To celebrate Earth Day 2009, we unveiled the latest phase of our Blue Tent Green initiative: Computer Recycling. It goes without saying how harmful computer components containing hazardous materials such as lead, mercury and chromium can be to our environment…
    Team BluetentApril 23, 2009
    Tips to Avoid Domain Name Nightmares Strategy

    Tips to Avoid Domain Name Nightmares

    True story: Client calls BTM World Headquarters first thing Monday morning and states that over the weekend his company’s email and website suddenly went down! He called the company who hosted his website, email and domain name and the company…
    Team BluetentFebruary 16, 2009
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