Strategy

What Makes a Successful Black Friday Vacation Rental Campaign? A successful Black Friday vacation rental campaign combines a clear offer, coordinated email and paid marketing, a fast direct-booking experience, and discoverable promotional content. Answer Engine Optimization (AEO) adds another consideration:…

The booking journey is a loaded experience for many travelers. Planning a trip can be exciting, stressful, emotional, and sometimes overwhelming. So, when the booking process feels off, they jump ship. Life is complicated enough. When travelers are booking a…

The vacation rental industry has never been more competitive, and property managers who rely primarily on online travel agencies (OTAs) like Airbnb and Vrbo or paid channels are feeling the pressure most. When everyone's listed on the same platform, the…

Last week, short-term rental operators from Pigeon Forge and the surrounding areas joined us for our second Rise & Shine event of the year. Our team had a great time connecting with property managers in the Smokies and digging into…

Marketing for the short-term rental industry feels more complicated than ever. Growing competition across every digital channel, rising homeowner expectations, and an ever-expanding stack of tools and data have made it harder, not easier, for marketing teams to stay focused.…

AI is everywhere in vacation rental marketing right now. Most conversations focus on faster content creation, automated copy, or quick subject lines. But the real opportunity is much bigger. At Bluetent, AI is helping vacation rental marketing teams uncover insights…