Strategy Archives

Strategy

Build a Brand Engine That Grows Your Vacation Rental Business

The vacation rental industry has never been more competitive, and property managers who rely primarily on online travel agencies (OTAs) like Airbnb and Vrbo or paid channels are feeling the pressure most. When everyone's listed on the same platform, the…

Team BluetentJuly 6, 2026

Strategy

What Short-term Rental Operators Are Focused on Right Now

Last week, short-term rental operators from Pigeon Forge and the surrounding areas joined us for our second Rise & Shine event of the year. Our team had a great time connecting with property managers in the Smokies and digging into…

Team BluetentJune 19, 2026

Content Email SEO | Inbound Marketing Strategy

Shoulder Season Strategy: Protecting Margins Without Discounting Using AI

If shoulder season performance starts slowing down, discounting can feel like the obvious answer. But if you joined our latest webinar, you heard a different perspective: pricing often isn’t the real issue. In "Shoulder to Peak Season Strategy—Protecting Margins Without…

Team BluetentJune 5, 2026

Strategy

Clarity Beats Complexity: Rise & Shine Myrtle Beach Recap

Marketing for the short-term rental industry feels more complicated than ever. Growing competition across every digital channel, rising homeowner expectations, and an ever-expanding stack of tools and data have made it harder, not easier, for marketing teams to stay focused.…

Team BluetentMay 22, 2026

Beach front property with lots of houses.

Strategy

How AI is Reshaping STR Marketing

AI is everywhere in vacation rental marketing right now. Most conversations focus on faster content creation, automated copy, or quick subject lines. But the real opportunity is much bigger. At Bluetent, AI is helping vacation rental marketing teams uncover insights…

Team BluetentMay 21, 2026

SEO | Inbound Marketing Strategy

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

A strong SEO strategy can drive direct bookings, but if your strategy isn’t constantly evolving, it’s falling behind. Search engines change constantly. User behavior changes constantly. And now, AI‑powered search is changing how travelers find and trust brands in search…

Team BluetentApril 21, 2026

Strategy Webinars

Webinar Recap: Why Traffic Alone Isn’t Enough to Drive Direct Bookings

Driving more traffic isn’t the same as driving more bookings. That was the core message of The Perfect Trifecta for Short‑Term Rental Success, a webinar led by Robyn Scott (Bluetent), Chris Walker (Direct Booking Tools), and Jason Gann (RevMax).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 The…

Team BluetentApril 8, 2026

Strategy

Q2 Direct Bookings Strategy Guide

With increased supply, more price-sensitive travelers, and rising expectations around the booking experience, operators must shift from passive marketing to intentional, performance-driven strategy. If your website traffic is steady but direct bookings aren’t growing, you’re not alone—and it’s rarely…

Team BluetentApril 2, 2026

Mark Lumpkin, host of the Vacation Rental Show

Strategy

Building Niche Short-Term Rentals That Actually Drive Revenue

The short-term rental market isn’t what it was in 2021 or 2022. Revenue compression, increased competition, and shifting guest expectations have forced operators to rethink what actually drives bookings. According to Mark Lumpkin, Sales Director at STR Cribs and…

Team BluetentMarch 20, 2026

Strategy

Scaling Paid Search in Competitive Coastal Markets: How Destination Vacation HHI Drove $2.99M in PPC Revenue

Standing out in search is not optional. It’s the foundation for getting ahead of the competition and ending relying on OTAs to fill your calendar, especially in highly competitive destinations. As more property managers invest in digital advertising, the cost…

Team BluetentMarch 17, 2026