Team Bluetent, Author at bluetent

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Grow Your Email List With Facebook

What better way to combine email marketing and social media than to add an email opt-in form to your company's Facebook page? It's an easy and effective way to grow your email list by allowing your fans to join your…

Team BluetentJuly 26, 2010

Email

Gmail Image Rendering Issue

Normally, we find ourselves worrying over Microsoft Outlook using "Word" to render HTML emails correctly, but over the last few weeks we've been busy updating our clients' email templates for Gmail. With their latest webmail update, Gmail caught the email…

Team BluetentMay 25, 2010

Websites

Drupalcon SF: How Drupal 7 Fields are changing the way you write modules

How Drupal 7 Fields are changing the way you write modules In Drupal 6, you used hook_nodeapi() and created a table In Drupal 7, you create a Field. Fields are shared between entities. Define once, reuse on different things (nodes,…

Team BluetentMay 1, 2010

Websites

Almost Daily Drupal, Distributions: Tattler, Managing News, Open Atrium

Drupal Distributions are pre-configured for a specific type of site and use a variety of contributed modules. Here are some that have been in the spotlight recently. Tattler , created by Phase2. "Tattler (app) is an open source topic monitoring tool for…

Team BluetentNovember 25, 2009

SEO | Inbound Marketing

Analyze Internal Search Data with Google Analytics

Many sites have internal site search functionality which allows visitors to search for content, products and more. Google Analytics can track these site search terms. Analyzing this data can be beneficial for your search engine marketing campaigns. To set up site search for a Google Analytics…

Team BluetentSeptember 30, 2009

SEO | Inbound Marketing

Google Analytics Reports to Improve your Search Engine Marketing Campaigns

Blue Tent search account managers use Google Analytics everyday to help manage clients’ campaigns and to maximize ROI. Here is one of our favorite reports for paid search. Check back next week for another Google Analytics' reporting tip. Determine the Best Time of…

Team BluetentSeptember 23, 2009

Strategy

Understanding the Value Equation

I am sure that many of you (me included) are big fans of Seth Godin. His blog is looked at by many marketers and business people as a guide for making those hard and timely decisions. Our Director of Sales…

Team BluetentJuly 11, 2009

Strategy Websites

5 Tips to Improve Vacation Rental (and Real Estate) Website Usability

It's difficult to make large capital investments in your website when rentals are down, but it's always possible to invest in incremental improvements that will buoy the bottom line and increase conversions. But where should you invest? Try asking your…

Team BluetentJune 22, 2009

Strategy

Blue Tent Joins Computer Recycling Effort

To celebrate Earth Day 2009, we unveiled the latest phase of our Blue Tent Green initiative: Computer Recycling. It goes without saying how harmful computer components containing hazardous materials such as lead, mercury and chromium can be to our environment…

Team BluetentApril 23, 2009

Websites

Creating fresh content – but where to start?

It's no secret that fresh content is one of the best way to improving your search engine visibility. Whether you are updating product & services pages, developing a resource section or simply writing a blog post - fresh content will…

Team BluetentMarch 4, 2009