It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number of OTAs expanding significantly. This growth can pose complex challenges for professional managers, yet it yields incredible opportunities to create sustainable growth.
Listing sites, in particular, offer great benefits to professional managers – access to qualified leads and confirmed reservations that may not have occurred otherwise. However, as we all know, listing sites also demand high commissions and a dependence that doesn’t always support long-term growth. They have the ability to adjust search algorithms that can negatively change business models overnight. For that, it’s important to embrace OTAs and at the same time, create a strategy focused on generating independence and generating direct traffic, free from third-party commissions.
Here are eight tips that will help to create your strategy and highlight your brand:
An effective campaign that drives direct bookings will grow your bottom line, increase revenue, limit third party commissions and fees, add value for your existing owners, and aid in the acquisition of new owners as well. So don’t wait – get started today. Bluetent’s team of consultants is here to help your brand shine and to turn one-time stays into lifelong guests.
For a detailed explanation of these 8 tips, fill out of the form to download the white paper.