The Blue Tent Marketing SEM team returned this week from MozCon, SEOmoz’s annual search marketing conference in Seattle, and boy was it a rewarding experience. SEOmoz has put together such an…
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Meta descriptions have not been a significant ranking factor for a while now (nor have keywords), but they remain important for optimizing click through rate (CTR). They are essentially ad copy to…
You’ve put substantial resources toward optimizing your meta descriptions on your site; you made sure they were relevant, accurate, eye-catching, concise and use the language your customers are using. That’s…
Hello, my name is Blake Lockard. In the last year, I have been blessed with the amazing opportunity to intern at Blue Tent Marketing. So far I have learned a…
A/B testing, meet A/B/C/D/E/F testing. Google Analytics has recently rolled out an exciting new feature called “Content Experiments.” This tool will allow us to take traditional A/B tests and compare…
We’re excited to announce the newly redesigned and redeveloped Dancing Bear Aspen website! We worked closely with the team at Timbers Resorts, Compass Marketing and Dancing Bear Aspen to produce the site…
Google launched the much anticipated Google+ nearly a year ago, but in the last week, this social platform has become much more important to us all. On May 30th, Google…
We’re excited to announce the launch of the new oldCape Sotheby’s Vacation Rentalswebsite! We began working with the team at oldCape Sotheby’s on a “define/design project” – a process whereby we worked together…
10,000 miles and three VRMA conferences later, we finally made it back to WHQ after a busy month of traveling. Peter Scott and Robyn Scherrer hit Atlantic City for Eastern…
Google has recently released their long-awaited web spam (previously referred to as the over optimization) algorithm update. While there were hints of what was to come in the latest update,…
