Run a healthy vacation rental business during the coronavirus pandemic

By March 15, 2020 March 27th, 2020 COVID-19, Strategy

The Novel Coronavirus (COVID-19) is impacting the travel industry around the world. Public health is the top priority as we try to slow the spread of this new virus. As people’s behavior changes drastically in the coming months, vacation rental managers must carefully consider ways to stay the course and keep their businesses healthy.  


We’re here to help. Over the past week, our team of vacation rental marketing experts has compiled a list of new strategies aimed at travelers who are looking to stay healthy and keep others safe during the coronavirus outbreak. 


Offer a relaxing, crowd-free option 

Vacation rentals—unlike hotels, cruise ships, and the airlinesoffer a crowdfree option where people can control their surroundings. If you manage a house with a private pool or a large entertainment system, let people know. These private sanctuaries are exactly what people are looking for. Create messaging about how guests can enjoy a vacation without the shared, crowded spaces of hotels and cruise ships. By choosing a vacation rental instead of a hotel, travelers can avoid elevators, crowded common areas, and check-in lines.  

Encourage fresh air  

Vacation rentals are often in more remote areas with less direct exposure to other travelers. These types of destinations, like the mountains, beaches, and desert landscapes, offer plenty of fresh air and ways to have fun outside, which are great options right now. Give guests tips on outdoor activities and ways to safely spend their time. 

Road trip! 

Because airline travel is being discouraged, people are looking for alternatives. If you manage rentals in a driveto destination, you can appeal to travelers who may have previously wanted to fly somewhere. Many people will be willing to drive further distances to go on vacation. Encourage guests to skip the airplane and embark on a family road trip to a vacation rental insteadEmail newsletters and social media are a great way to promote homes with availability. And don’t forget that you can target your message to only those within driving distance of your area. 

Empathize with your guests 

This is an important time to give your guests peace of mind and show what you are doing to sanitize properties after each stay. Be upfront and honest with your guests about your cancellation policy and add leniency if possible, allowing guests to reschedule for a later date if need be.   

Keep people informed 

Update your website’s content to keep people informed on local event cancellationsGive people information on what to do if they do become ill and where they can find the latest information about the virus in your area.  

Reach out for help 

COVID-19 should not be taken lightly and we encourage everyone to follow the guidance of health officials in their area. During this uncertain time, Bluetent is fully committed to helping vacation rental managers keep their businesses on track. We’re working with companies to make them leaders in their community, update cancelation policies, adjust rates, and appeal to guests with new, safe ways to travel. Please reach out if we can help you and your business in any way.  

This article is not intended to be a substitute for professional medical advice.  We are not experts in epidemiology or healthcare professionals.  We expressly disclaim, and you acknowledge and agree, that we and our affiliates will have no liabilities or obligations to you in any way in connection with this article.
The World Health Organization (WHO) and the Centers for Disease Control (CDC) are monitoring the situation in real-time, and while much is still unknown about how the virus spreads, both organizations have issued guidance for preventing exposure to respiratory illnesses, as well as planning considerations for places of business.  It is our position that these organizations are the best resources for up-to-date, science-based information about the Coronavirus disease. We share links to some of this information below.
 Coronavirus Disease (COVID-19) Resources:
Find rolling updates on the virus, workplace readiness, basic protective measures, and press briefings.
• World Health Organization 
Find information for businesses, interim guidance, and frequently asked questions about the virus.
• Centers for Disease Control and Prevention