During Rezfest 2019, Bluetent’s Jinnie Templin led a panel comprised of industry-leading female professionals in the vacation rental industry. Here are a few insider tips shared during the presentation:
IMMERSIVE SEARCH EXPERIENCE:
Use map view to show potential travelers where they’ll be staying and what locations they’re near. Showcase the closest ski area or sandy beach!
BLOG, ACTIVITIES, & EVENTS:
Ensure your company’s unique value proposition is clear! Pages like “Dogs of Breckenridge” emphasize your brand culture while highlighting pet-friendly rentals.
OTA Guest Emails:
Don’t let your OTA email data expire. Using automated emails based on departure date, you can send a series of emails that will target a subset of customers that have temporary emails from Airbnb and Booking.com!