Email

ACE is an Automated, Customized Email marketing solution developed specifically for vacation rental companies. It's fully integrated with industry-leading property management systems such as HomeAway's Instant Software and Escapia. The ACE program delivers essential guest information throughout the entire customer life cycle. It's all…

This month I had the opportunity to attend the 2012 MarketingSherpa Email Summit in Las Vegas. There were a ton of topics covered that were packed full of useful information. Following are a few of my top take-aways. Mobile optimization…

Normally, we find ourselves worrying over Microsoft Outlook using "Word" to render HTML emails correctly, but over the last few weeks we've been busy updating our clients' email templates for Gmail. With their latest webmail update, Gmail caught the email…

You smell that? That my friends is the smell of change and whether you cringe or embracing it with open arms, it is upon us. Traditional forms of advertising such as direct mail, print and magazine continue to decrease in…

Email marketing is all about building and maintaining strong relationships. The email relationship starts when someone opts-in to receive information from your company or organization. Start simple and build the relationship from there. In the beginning, most people don't want…