Category

Email

Strategy

The Inbox: Quick Guide to A/B Testing

All of the best practices we've established here in the email department have been the result of testing, so we strongly encourage self-service clients to dive in and start testing their campaigns. A/B testing is essential to discovering what works with…
August 24, 2015
Strategy

The Inbox: Email Marketing Cheat Sheet

Bluetent's email department recently transitioned to a new email software that allows both our project managers and clients to create campaigns better, faster, and easier. As the number of our self-service clients grows, we thought it was high time to share…
May 21, 2015
Strategy

Press Release: Bluetent Acquires MyVRMS

Carbondale, CO (April 15, 2015) - Bluetent, the premier digital agency for the vacation rental industry, recently announced that it has acquired MyVRMS, the vacation rental software that automates responses to inquiries from all major listing sites. Bluetent plans to…
April 15, 2015

Takeaways from the 2014 MarketingSherpa Email Summit

On February 18th - 19th, Ryan Austin and I attended the annual MarketingSherpa Email Summit in Las Vegas. We spent spent two intensive days learning the newest trends, studying 2014 forecasts, and refining techniques alongside industry leaders. I was reminded how volatile the world…
February 26, 2014

Email Success: Corolla Classic Vacations

For Corolla Classic Vacations, their email marketing campaign evolved extensively over the past two years.  Working closely with Ryan Austin, Blue Tent email account manager, CCV has created a responsive template and campaign that delivers targeted messages optimized for all screensizes…
February 26, 2014

Responsive Email Marketing Templates

Mobile Devices are Taking Over the Market Share source:(http://emailclientmarketshare.com/) Last month we highlighted the new telluride.com and our fully responsive web design approach. We're happy to report that we've brought this mobile first philosophy to our email campaigns as well. The Blue…
September 5, 2013

Another MarketingSherpa Email Award!

  Railey Mountain Lake Vacations mobile-optimized emails use a CSS media query within their inline-styled HTML template. Last month we were honored and excited to receive the news that we had won our fourth MarketingSherpa Email Marketing Award! We headed…
March 6, 2013