Email continues to be the most powerful marketing channel yielding the highest ROI – this is particularly true for the travel industry. However, the landscape has changed and evolved as travelers become increasingly savvy and the once traditional, monthly “batch and blasts” are no longer effective. Now travelers demand personalized, relevant, exclusive information delivered at the most convenient time.
Personalized, segmented messages can be daunting, but the infographic below simplifies the process. Please note, this was part of a larger presentation at the VRMA 2015 Annual Conference; if you wish to see the full slide deck, please reach out to our team. Happy segmenting!