Strategy

With increased supply, more price-sensitive travelers, and rising expectations around the booking experience, operators must shift from passive marketing to intentional, performance-driven strategy.   If your website traffic is steady but direct bookings aren’t growing, you’re not alone—and it’s rarely…

The short-term rental market isn’t what it was in 2021 or 2022. Revenue compression, increased competition, and shifting guest expectations have forced operators to rethink what actually drives bookings.   According to Mark Lumpkin, Sales Director at STR Cribs and…

Standing out in search is not optional. It’s the foundation for getting ahead of the competition and ending relying on OTAs to fill your calendar, especially in highly competitive destinations. As more property managers invest in digital advertising, the cost…

In today’s short-term rental market, visibility is everything.   Travelers start their journey with a search, and if your brand isn’t showing up when and where it matters, you’re handing bookings to competitors. That’s why SEO has become one of…

As we move into March, there’s a noticeable shift in the vacation rental industry. Guests are planning spring break trips. Snowbirds are extending stays. Summer travelers are beginning their early research.   For property managers, this is more than just…

In 2026, it's clear that the performance gap in the vacation rental industry is widening. While some property managers are waiting for conditions to “go back to normal,” others have already adapted. And they’re pulling ahead.   In this Vacation…

In the short-term rental industry, strong branding can’t just be simple. It shows up in your website, emails, social media, and in the intentional moments you create during and after a guest’s stay.   Steve Zimmerman, President of Beach House…

As the short-term rental industry enters 2026, property managers face a more complex, and more competitive, digital landscape than ever before. AI-driven discovery, shifting search behavior, privacy changes, and rising OTA costs are forcing PMCs to rethink how they attract,…

Black Friday continues to be one of the most influential booking windows for short-term rental managers — and in 2025, Bluetent clients delivered exceptional results.   With coordinated strategy, refined promotional execution, and hands-on support from a dedicated Bluetent Strategic…