Client Spotlight for September: Railey Mountain Lake Vacations

By September 27, 2013Strategy

As the premier vacation rental manager at Deep Creek Lake in Maryland, Railey Mountain Lake Vacations has spearheaded countless, exciting marketing initiatives over the past 5 years.  Their  team is a true pleasure to work with and always willing to try something new.

A few notable campaigns from the past year:

  • Award-Winning Responsive Email Campaigns – The mobile-optimized email template was awarded Silver for the “Best Audience Engagement” at the MarketingSherpa Email Summit 2013.  The result of this mobile-optimized template was an increase of 1,516% in click-through rates and page visits on iOS devices!
  • Highly-effective, Retargeting Campaigns – Railey Mountain Lake Vacations is actively engaged in display and search retargeting campaigns, which are both very successful in generating great overall conversions.

Railey Mountain Lake Vacations works directly with Kara Kacmarcik, a Strategic Account Manager, Eric Taylor, our Director of Email Marketing , Nicole Bigler, our Director of Digital Advertising, as well as our development/support team on site updates and enhancements.

On behalf of the entire Blue Tent Marketing team, thanks RMLV for a terrific partnership and wishing you all a great fall on the lake!  Here’s to the next 5 years!

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