Black Friday continues to be one of the most influential booking windows for short-term rental managers — and in 2025, Bluetent clients delivered exceptional results.
With coordinated strategy, refined promotional execution, and hands-on support from a dedicated Bluetent Strategic Account Manager alongside our Account Management teams, eight Bluetent-supported property managers collectively generated more than $2.5 million in booking revenue between November 24 and December 2.
But revenue is only part of the story. The real takeaway is the proven impact of pairing the right promotional strategy with high-performing Bluetent direct-booking websites and ongoing optimization.
Record-Breaking Results Across STR Markets
One coastal vacation rental company secured 134 online bookings totaling $954,528.55 through its Bluetent-powered website. Notably, 84 bookings used a promotional code, signaling strong messaging alignment and guest responsiveness.
Another property manager delivered 76 bookings generating $703,000 in revenue, with $680,000 coming directly from website bookings, reinforcing the power of direct booking channels during peak demand.
A third manager reported their strongest Black Friday performance to date, closing with 48 total bookings and surpassing all prior years.
One portfolio leveraged an early VIP pre-launch, building momentum before the public sale window and closing with 50 bookings totaling $365,000.
Additional participating managers also saw strong performance, including:
- 21 bookings generating approximately $147,000, and
- 14 transactions totaling $33,249.23
Together, these results demonstrate consistent success across markets, portfolio sizes, and regions.
What These Results Tell Us
- Promo codes lift conversions when paired with coordinated email strategy
- Bluetent direct-booking websites deliver high-intent conversions
- VIP pre-launches improve pacing and early demand capture
- Dedicated SAM + AM collaboration drives smoother execution
- Early planning is a key revenue differentiator
Looking Ahead to 2026
These insights are shaping Bluetent’s 2026 campaign playbooks, timelines, and optimization strategies.
If your property management company is looking to build high-converting promotional funnels, the time to start planning is now.
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