Black Friday continues to be one of the most influential booking windows for short-term rental managers — and in 2025, Bluetent clients delivered exceptional results. With coordinated strategy, refined promotional execution, and hands-on support from a dedicated Bluetent Strategic Account Manager and the Account Management teams, eight Bluetent-supported property managers collectively generated more than $2.5 million in booking revenue between November 24 and December 2.
But revenue is only part of the story. The real takeaway is the proven impact of pairing the right promotional strategy with high-performing Bluetent direct-booking websites and direct-booking optimization.
Record-Breaking Results Across STR Markets
Brindley Beach Vacations
Powered by Bluetent’s direct booking website, Brindley Beach secured 134 online bookings totaling $954,528.55. Of these, 84 bookings used the promo code, indicating well-aligned messaging and strong guest responsiveness.
Royal Destinations
Royal delivered standout results with 76 bookings generating $703,000, including $680,000 from website bookings. Their team described the sale as “a huge success,” expressing heartfelt gratitude for the support and collaboration leading into the campaign.
Carolina Shores Vacation Rentals
Carolina Shores had their strongest Black Friday sale ever — closing with 48 total bookings, surpassing expectations and outperforming prior years.
Sea Star Realty / Monarch
Launching their VIP campaign on November 14 allowed them to build early pacing. They closed with 50 bookings totaling $365,000 and shared glowing feedback about the strategy and support.
Sandbridge Life Group
Delivered 21 bookings generating approximately $147K
Marina Hawaii Vacations
Marina Hawaii delivered 14 transactions totaling $33,249.23
What These Results Tell Us
This year’s campaigns highlight several industry truths:
- Promo codes consistently lift conversions when paired with coordinated email strategies
- Bluetent direct booking websites consistently deliver high-intent conversions — often outperforming phone or OTA-driven bookings.
- VIP pre-launches boost pacing and convert loyal guests early
- Strong collaborations with a dedicated Strategic Account Manager and surrounding teams helps ensure flawless execution
- Early planning is a key differentiator in revenue generation
These insights support an even stronger 2026 strategy for property managers across all markets.
Looking Ahead to 2026
The data from this season will fuel improved playbooks, optimized timelines, stronger client recommendations, and elevated offerings from Bluetent’s marketing and website services.
If your property management company wants to build game-changing campaigns — or any high-converting promotional funnel — the time to start planning is now.
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