Take advantage of three easy ways to show up online
Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google’s business listings. Your Google My Business listing gives your brand the opportunity to appear in more places in a traveler’s Google Search results. As shown in the graphic below, the three places that your business listing will appear are in the local pack, the knowledge panel, and Maps.
How does Google My Business help my brand?
Visibility and accuracy in Google’s local pack, knowledge panel, and Maps.
Without a Google My Business listing, many companies will not show up in the local pack and often not in Maps. In addition, companies run the risk of the knowledge panel being sparsely populated, or even worse, incorrect.
Reviews
Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers and potential homeowners.
Searchers are increasingly looking for proof that a business deserves their patronage and online reviews are a primary method of influence in for modern travelers. In addition, it’s been reported that reviews are a key ranking factor for local pack results! In both cases, a five-star review stands out — be sure to ask your guests to give you reviews on Google!
Business Metrics
Using Google My Business provides you with useful data, including:
- The number of views your profile, photos, and posts receives.
- The search queries which people are using to find your business.
- Engagement.
- A profile of your audience (age groups, gender, and countries).
- The number of website clicks, phone calls, and direction queries.
Would you like help setting up your Google My Business listing?
Let’s chat!