Making It Pop: The Do’s and Don’ts of Using Pop-Ups

By May 23, 2019 October 20th, 2020 Email, Strategy, Websites

Ryan Austin, Bluetent’s Director of Email Marketing, contributed to this post. 

 

Whether you love them or hate them, the fact remains that pop-ups work. Simply put, pop-ups drive bookings: they have an average booking conversion rate of 3.1%. Three percent more bookings can be a game changer for your business! Follow these do’s and don’ts to maximize your pop-up’s efficiency and visibility and – most importantly – to make conversions happen.

 

Before putting a pop-up into action, consider these four Do’s:

DO:

Have context: Pop-ups that relate to a page’s content have higher conversion rates.

DO:

Use patience. The highest-converting pop-ups don’t appear on the site immediately.

DO:

Be clear, fun, and useful. Create obvious value and don’t forget to add personality.

DO:

Consider frequency and visibility. Show pop-ups exactly where and when you want for maximum conversions.

 

Poorly conceived pop-ups are annoying and intrusive to website visitors. These four Don’ts will minimize user inconvenience:

DON’T

show your pop up on a user’s very first page view. Respect first time visitors.

DON’T

trigger immediately. Give visitors time to see the site and get invested.

DON’T

guess. Run A/B tests to test the effectiveness of your timing.

DON’T

use pop-ups on mobile devices. Disable pop-ups for mobile users and create a search bar instead.

 

Pop-ups work, and we have proof!

There are many ways you can leverage pop-ups on your website. Let’s take a deeper dive into what a successful pop-up can do for your business.

Grow your subscriber list.

Compass Resorts used a pop-up to get users to subscribe to their newsletter without navigating to the sign-up form. The pop-up has a 1.96% conversion rate – and has added more than 2,000 subscribers – since July 2017. The Hobbs Realty pop-up used a “grand prize” offer that required users to sign up to be entered to win. The campaign had a 4.14% conversion rate.

Turn lookers into bookers with incentives and discounts.

This Corolla Classic Vacations summer flash sale pop-up had a 16.88% conversion rate and added more than 1,100+ page visits. Example 2: Retreatia utilized a 25% off pop-up and saw a 4.39% conversion rate, adding more than  110 subscribers in just one week.

Make your brand the trusted expert.

Hobbs realty established their brand as the local expert with this pop-up about Hurricane Irma, which had a whopping 24.07% click through rate.

Drive direct bookings.

Sea Star Realty featured book-direct message in their pop-up and saw a 28.55% click through rate.

We hope you are inspired to put pop-ups to work for your business!

Contact sales@bluetent.com today to learn more about how we can help give your bookings a boost.