Bluetent Blog - bluetent

Strategy

Clicks, Care, and Connection: Building Brand Impressions That Stick

In the short-term rental industry, strong branding can’t just be simple. It shows up in your website, emails, social media, and in the intentional moments you create during and after a guest’s stay. Steve Zimmerman, President of Beach House…

Team BluetentFebruary 6, 2026

Email Strategy

From Clicks to Check-In: How Your Automated Email Marketing Can Build Guest Confidence

Top property managers know that when a potential guest makes that first search, they need to be on their A-game to attract and convert interest into bookings and repeat guests. That first search moment is critical. It is where curiosity…

Team BluetentJanuary 21, 2026

Strategy

Short-Term Rental Marketing Strategy for 2026: Key Insights for Property Managers

As the short-term rental industry enters 2026, property managers face a more complex, and more competitive, digital landscape than ever before. AI-driven discovery, shifting search behavior, privacy changes, and rising OTA costs are forcing PMCs to rethink how they attract,…

Team BluetentJanuary 2, 2026

Strategy

Black Friday Results Are In: How Bluetent Clients Generated Over $2.5M in Bookings This Holiday Season

Black Friday continues to be one of the most influential booking windows for short-term rental managers — and in 2025, Bluetent clients delivered exceptional results. With coordinated strategy, refined promotional execution, and hands-on support from a dedicated Bluetent Strategic…

Team BluetentDecember 12, 2025

Content Email Strategy

How Email Marketing + Revenue Data Work Together to Maximize Bookings & Fill Your Gaps

In the competitive short-term rental industry, managers can’t afford to leave revenue on the table. With fluctuating demand, seasonal swings, and traveler unpredictability, booking gaps happen—even for the most optimized portfolios. But here’s the power move: your email marketing…

Team BluetentDecember 2, 2025

Bluetent marketing and RevMax Revenue data

Strategy Webinars

Why Revenue Management and Marketing Are the STR Industry’s Most Powerful Partnership

In the short-term rental industry, revenue management and marketing have traditionally operated in parallel, each essential, each valuable, yet rarely connected in a way that truly maximizes performance. But the game has changed. Today’s most successful property managers are…

Team BluetentNovember 19, 2025

Strategy

Digital Marketing: The Competitive Edge for Short-Term Rental Managers

In today’s digital world, success in the short-term rental industry doesn’t just depend on beautiful properties; it depends on visibility, storytelling, and strategy. With millions of travelers searching online every day, having a strong digital-marketing presence is no longer optional;…

Team BluetentNovember 6, 2025

Strategy

From Cocktails to Connections — Vegas, You Delivered!

From the energy of the expo floor to the incredible conversations shared at our Hub Session: The Perfect Pour – Mixing the Ideal Tech Stack Recipe, VRMA 25 Las Vegas was a celebration of creativity, strategy, and collaboration in the…

Team BluetentOctober 22, 2025

Digital Advertising Strategy

Small-Scale Stories to Enterprise Automation

The vacation rental industry stands at a fascinating crossroads where handwritten welcome notes coexist with AI-powered email segmentation, and local coffee shop partnerships evolve into sophisticated homeowner acquisition campaigns. This transformation from boutique hospitality to enterprise-scale operations requires fundamental shifts…

Team BluetentSeptember 29, 2025

Strategy Webinars

Storm-Proof Your Bookings

In the vacation rental industry, unpredictable events can quickly derail even the best-laid plans. From storms and natural disasters to last-minute cancellations, property managers face more pressure than ever to protect their revenue while keeping guests happy. The real challenge…

Team BluetentSeptember 15, 2025

Bluetent Top Five Marketing Mistakes for STR's

Strategy

The Top 5 Marketing Mistakes Short-Term Rental Managers Are Making (and How to Fix Them)

A stunning property and a five-star guest experience aren't enough in today's competitive short-term rental landscape. If your marketing strategy isn't dialed in, you're likely leaving bookings and revenue on the table. At Bluetent, we help vacation rental managers grow…

Team BluetentAugust 13, 2025

Bluetent Rise and Shine blog header image

Strategy

STR Management Insights: Key Strategies from California and Whistler Rise and Shine Events

What happens when passionate short-term rental owners gather over coffee to share their biggest wins and challenges? Magic, honestly. That's precisely what we experienced at our Rise and Shine Breakfast Series in Palm Springs, San Diego, and Whistler, British Columbia.…

Team BluetentJune 20, 2025

Bluetent Key Market Trends for Vacation Rental Managers 2025 image

News Strategy

Key Market Trends Vacation Rental Managers Should Monitor in 2025

As 2025 unfolds, the Bluetent and Inhabit teams have been on the move—connecting with short-term rental professionals across the country through Rise and Shine Seminars and major industry conferences. From Florida to Hawaii and everywhere in between, these gatherings have…

Team BluetentMay 8, 2025

SEO | Inbound Marketing Strategy

What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead

Google’s Latest SEO Core Update: What Vacation Rental Owners Need to Know If you’ve noticed a recent shift in your vacation rental website traffic, you’re not alone. Google’s latest SEO core algorithm update, rolled out this spring, is shaking things…

Team BluetentMay 8, 2025

Strategy Webinars

The Vacationers’ Journey: Guest Lifecycle Optimization

Vacation rental success isn’t just about bookings—it’s about creating an experience that makes guests return for more! In The Vacationers' Journey: Guest Lifecycle Optimization, Grace Souter and Robyn Scott shared expert insights on optimizing each phase of the guest experience…

Team BluetentMarch 21, 2025

Strategy Webinars

Vacation Rental Data Webinar Recap: 2024 Insights & 2025 Strategies

Our Vacation Rental Data Webinar was packed with insights, stats, and strategies to help short-term rental and vacation rental professionals maximize bookings and revenue in 2025! Hosted by Scott Leggat, Director of Government Affairs, Tim Woodward, Strategic Innovations Manager, Jordan…

Team BluetentFebruary 24, 2025

Strategy Webinars

Stay Ahead of the Curve: Vacation Rental Growth Strategies – Webinar Recap

The vacation rental market is more competitive than ever, and staying ahead of the curve requires innovative strategies and adaptability. Our recent webinar, "Stay Ahead of the Curve: Vacation Rental Growth Strategies," delivered just that. Hosted by industry experts Robyn…

meghan.gregoryJanuary 14, 2025

Distribution Strategy

Optimizing your Vrbo listings

Knowing that many of you are currently facing tougher market conditions, our partners at VRBO have provided some key suggestions to optimize your listings on the platform and increase your bookings. Premier Host – Work to obtain this badge. Having…

Jane BabilonAugust 13, 2024

Strategy

Maximizing Revenue During Off-Peak Seasons

As we transition into different seasons, many vacation rental markets are either winding down from their peak or gearing up for their busiest times of the year. It's crucial to leverage these shoulder seasons to maximize revenue and ensure no…

Jordan DanielsAugust 2, 2024

Digital Advertising Strategy Webinars

2024 Summer Vacation Rental Market Update

Get ready to take your vacation rental business to new heights this summer! Our latest webinar, Vacation Rental Market Update Summer 2024, is your go-to resource for market performance, branding strategies, and the importance of a personalized website. …

Team BluetentJune 18, 2024

Strategy

Hopper’s Hot Markets!

What is Hopper? Hopper is one of the leading OTA apps in the travel industry. They have raised over $700M to become the next big player in the space. If you haven't heard of them yet, it's only a…

Team BluetentMarch 11, 2024

Strategy

Tools and tweaks to help fill open weeks in your booking calendar!

While the short-term rental industry continues a growth trajectory, many hosts see dips in bookings. Several factors are impacting the market, including the sheer number of available vacation rentals. It is estimated that the vacation rental supply grew by more…

Team BluetentMarch 11, 2024

Strategy

Payments by Booking.com – Free through 2024!

If you distribute your properties to Booking.com and are not currently utilizing Payments by Booking.com, here are a few benefits you may want to consider: A sample group who joined Payments by Booking.com saw on average a decrease in cancellations…

Team BluetentFebruary 28, 2024

Strategy

Boost announces New Partner Network Connection

Boost has GREAT NEWS to share! We have several clients fully implemented and open for bookings on both Homes & Villas by Marriott Bonvoy and Hopper! What’s new? Partner Network is now available for Boost users, connecting via Streamline,…

Team BluetentFebruary 13, 2024

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