Press Release: Bluetent Launches All Products and Services in Australia

By April 28, 2017 Strategy

Summary: Bluetent, a premier digital marketing agency for holiday rentals and hospitality providers, launches their leading eCommerce platform, Rezfusion, in Australia.


Carbondale, CO (April 27, 2017) – Bluetent, a premier digital agency for the vacation rental industry in North America, recently announced that they are launching Rezfusion, the leading eCommerce Platform for Travel Professionals, to the Australian market.


In collaboration with HomeAway Software’s YesBookIt, a booking management system, Bluetent will start providing websites and digital marketing services to customers in Australia. The official kickoff of Bluetent’s presence down under will take place next week at the annual Rezfest AU in Sydney.


YesBookIt customers will have the opportunity to build their direct business websites with Bluetent’s eCommerce platform, Rezfusion. With Rezfusion, holiday rental managers work with Bluetent engineers and UX/UI designers to develop a modern presence that fully integrates with YesBookIt to provide real-time rates and availability, direct online booking, and extensive property data. Rezfusion offers three tiers:

  • Rezfusion Cloud: An entrepreneurial-level point-of-sale website that appropriately aligns with small budgets and few resources, designed for startups, small businesses, and satellite properties
  • Rezfusion Pro: Ideal for medium sized property managers requiring a solution appropriate for their ambitious business goals without requiring custom design and development
  • Rezfusion Custom: Intended for large organizations requiring a unique solution designed for their specific needs from both a branding and functionality perspective.

In 2017, Rezfusion is on track to complete $200MM+ in online bookings, represents 25,000+ professionally managed units, and supports 135+ professional vacation rental managers.


Bluetent plans to offer all holiday rental managers the Rezfusion platform as a way to increase conversions, drive more direct online bookings, strengthen brand awareness, and help the holiday rental industry further progress in technology. All three tiers, Cloud, Pro, and Custom, include PCI-Compliant bookings, full integration with the leading property management software, and 24/7/365 support.


In tandem with Rezfusion, Bluetent will also offer the Australian market all products and services currently available to the North American market. Bluetent’s digital marketing team has a proven record of providing unmatched strategy in brand design, email, social, search, digital advertising, content, and print campaigns.


“We are thrilled to launch our products and services to the Australian market. Our team is committed to providing Australian customers with the highest level of customer service as well as best-in-class products that build their digital presences. Our partnership with HomeAway Software has flourished here in the States, so I’m elated to further grow our relationship by integrating with YesBookIt,” says Peter Scott, President of Bluetent. “We believe innovative technology should be available to all holiday rental managers to advance the overall industry, we are passionate about providing travelers with the best user experience, and we are dedicated to helping professional holiday managers drive more direct business at a lower cost.”


Providing services abroad can often pose logistical challenges. With this understanding, Bluetent’s team has taken essential steps to improve infrastructure and increase team availability to mitigate concerns of international time zones.

If you’re attending Rezfest AU, Bluetent’s Product Manager, Tom Kenyon, and Director of Sales, Sam Campise, will be conducting demos of the platform. Please sign up for time on their schedule to see if Rezfusion is the solution for your business:

If you are not attending Rezfest AU but would still like to learn more, please visit: and set up a time to connect.



About Bluetent: Bluetent is a digital agency specializing in the vacation/holiday rental, resort, and travel industries. We provide eCommerce solutions, strategy, design, development, search, email, advertising, social, and content services. Bluetent ‘s vacation rental and hospitality eCommerce platform, Rezfusion, will process over $200+ million in direct online reservations in 2017, and it currently supports 135+ hospitality businesses and tour package providers. The customizable platform fully integrates with leading property management software, is built on a leading content management platform, is PCI compliant, and delivers a cutting-edge user experience designed to motivate users to book. With a growing team of more than 50 individuals and a 5-time Outside Magazine Best Place to Work, Bluetent is driven to create comprehensive, successful, online marketing strategies and generate sustainable growth for our clients.


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