What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead SEO | Inbound MarketingStrategy

What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead

Google’s Latest SEO Core Update: What Vacation Rental Owners Need to Know If you’ve noticed a recent shift in your vacation rental website traffic, you’re not alone. Google’s latest SEO core algorithm update, rolled out this spring, is shaking things…

Team BluetentMay 8, 2025

The Vacationers’ Journey: Guest Lifecycle Optimization StrategyWebinars

The Vacationers’ Journey: Guest Lifecycle Optimization

Vacation rental success isn’t just about bookings—it’s about creating an experience that makes guests return for more! In The Vacationers' Journey: Guest Lifecycle Optimization, Grace Souter and Robyn Scott shared expert insights on optimizing each phase of the guest experience…

Team BluetentMarch 21, 2025

Vacation Rental Data Webinar Recap: 2024 Insights & 2025 Strategies StrategyWebinars

Vacation Rental Data Webinar Recap: 2024 Insights & 2025 Strategies

Our Vacation Rental Data Webinar was packed with insights, stats, and strategies to help short-term rental and vacation rental professionals maximize bookings and revenue in 2025! Hosted by Scott Leggat, Director of Government Affairs, Tim Woodward, Strategic Innovations Manager, Jordan…

Team BluetentFebruary 24, 2025

Stay Ahead of the Curve: Vacation Rental Growth Strategies – Webinar Recap StrategyWebinars

Stay Ahead of the Curve: Vacation Rental Growth Strategies – Webinar Recap

The vacation rental market is more competitive than ever, and staying ahead of the curve requires innovative strategies and adaptability. Our recent webinar, "Stay Ahead of the Curve: Vacation Rental Growth Strategies," delivered just that. Hosted by industry experts Robyn…

meghan.gregoryJanuary 14, 2025

Optimizing your Vrbo listings DistributionStrategy

Optimizing your Vrbo listings

Knowing that many of you are currently facing tougher market conditions, our partners at VRBO have provided some key suggestions to optimize your listings on the platform and increase your bookings. Premier Host – Work to obtain this badge.  Having…

Jane BabilonAugust 13, 2024

Maximizing Revenue During Off-Peak Seasons Strategy

Maximizing Revenue During Off-Peak Seasons

As we transition into different seasons, many vacation rental markets are either winding down from their peak or gearing up for their busiest times of the year. It's crucial to leverage these shoulder seasons to maximize revenue and ensure no…

Jordan DanielsAugust 2, 2024

2024 Summer Vacation Rental Market Update Digital AdvertisingStrategyWebinars

2024 Summer Vacation Rental Market Update

Get ready to take your vacation rental business to new heights this summer! Our latest webinar, Vacation Rental Market Update Summer 2024, is your go-to resource for market performance, branding strategies, and the importance of a personalized website.      …

Team BluetentJune 18, 2024

Hopper’s Hot Markets! Strategy

Hopper’s Hot Markets!

What is Hopper?   Hopper is one of the leading OTA apps in the travel industry. They have raised over $700M to become the next big player in the space. If you haven't heard of them yet, it's only a…

Team BluetentMarch 11, 2024

Tools and tweaks to help fill open weeks in your booking calendar! Strategy

Tools and tweaks to help fill open weeks in your booking calendar!

While the short-term rental industry continues a growth trajectory, many hosts see dips in bookings. Several factors are impacting the market, including the sheer number of available vacation rentals. It is estimated that the vacation rental supply grew by more…

Team BluetentMarch 11, 2024

Payments by Booking.com – Free through 2024! Strategy

Payments by Booking.com – Free through 2024!

If you distribute your properties to Booking.com and are not currently utilizing Payments by Booking.com, here are a few benefits you may want to consider: A sample group who joined Payments by Booking.com saw on average a decrease in cancellations…

Team BluetentFebruary 28, 2024

Boost announces New Partner Network Connection Strategy

Boost announces New Partner Network Connection

Boost has GREAT NEWS to share! We have several clients fully implemented and open for bookings on both Homes & Villas by Marriott Bonvoy and Hopper!   What’s new? Partner Network is now available for Boost users, connecting via Streamline,…

Team BluetentFebruary 13, 2024

Navigating the Impact of Vacation Rental Market Data on Your 2024 Business Objectives StrategyWebinars

Navigating the Impact of Vacation Rental Market Data on Your 2024 Business Objectives

In the backdrop of challenging conditions in 2023, the vacation rental market faced various hurdles, including economic shifts, surplus inventory, and reduced demand. Our dedicated team of vacation rental market analysts has collaborated to deliver an extensive recap of the…

Bluetent PartnerJanuary 24, 2024

Refresh your Listings! Strategy

Refresh your Listings!

Listing Refresh! The start of a new year is the perfect time to review and refesh your listings to make sure they're up to date and ready to attract travelers! Make sure you have new photos to show off any…

Team BluetentJanuary 8, 2024

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago ContentStrategy

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Husner, Chief Marketing Officer at Casago, one of the…

Bluetent PartnerJuly 25, 2023

[Webinar Recording] Discover the real impact of digital marketing  Digital AdvertisingEmailSEO | Inbound MarketingStrategyWebinarsWebsites

[Webinar Recording] Discover the real impact of digital marketing 

How to unlock the full power of digital marketing increase your revenue     Many property managers underestimate the power digital marketing can have on their revenue streams. Boosting your brands’ visibility can help your business earn the recognition and guest…

Jordan DanielsJune 28, 2023

Sustaining Relationships in the Vacation Rental Business with Claire Reiswerg Strategy

Sustaining Relationships in the Vacation Rental Business with Claire Reiswerg

In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Claire Reiswerg, Co-Owner and Broker of Sand ‘N Sea Properties. Join them as they delve into the importance of relationships in this industry.…

Jordan DanielsJune 28, 2023

Boost revenue through effective email marketing  EmailSEO | Inbound MarketingStrategyWebinarsWebsites

Boost revenue through effective email marketing 

How to find hidden revenue through rental insurance upsell and email marketing tips   Email marketing is one of the most misunderstood yet highly effective marketing tactics property managers can use to communicate with their audience. With email campaign tools,…

Bluetent PartnerJune 27, 2023

3 Ways Rental Insurance Will Positively Impact Your Business EmailStrategyWebinars

3 Ways Rental Insurance Will Positively Impact Your Business

3 Ways Rental and Travel Protection Programs Will Positively Impact Your Business   As a vacation rental business owner or manager, finding ways to enhance guest experiences, protect your properties, and increase profits is essential. In this blog post, we'll…

Bluetent PartnerJune 16, 2023

Get the Most Out of Your PMS for Your Direct Booking Website ContentStrategyWebinarsWebsites

Get the Most Out of Your PMS for Your Direct Booking Website

Our industry partners at Streamline joined us for a recent webinar where we discuss how to leverage your property management software (PMS) system for best practices on your direct booking website. This conversation opened the door to encouraging our vacation…

Team BluetentApril 27, 2023

Creating a Fanbase in the Hospitality Industry with Tom Goodwin ContentStrategy

Creating a Fanbase in the Hospitality Industry with Tom Goodwin

Hospitality Industry How-To Tom Goodwin is CEO of Mountain Laurel Chalets, a family-owned cabin rental company with a 50-year legacy in the hospitality industry. He joins Lynell Gordon on the latest episode of How We Grow: The Vacation Rental Show…

Team BluetentApril 27, 2023

How to avoid three common email automation mistakes   EmailStrategy

How to avoid three common email automation mistakes  

Why sending the wrong message could be costing you bookings     Email automation makes life in the vacation rental industry easier. Smart property managers know that scheduling emails to upcoming guests frees up their time to run their business.…

Bluetent PartnerApril 25, 2023

Marketing to Vacation Rental Investment Homeowners Owner AcquisitionStrategyWebinars

Marketing to Vacation Rental Investment Homeowners

Marketing to investment homeowners in the vacation rental industry is a critical aspect of success for property management companies and vacation rental platforms. With the vacation rental industry experiencing rapid growth in recent years, it is essential to stand out…

Jordan DanielsApril 4, 2023

Leveraging Streamline for best practices on your direct booking website Strategy

Leveraging Streamline for best practices on your direct booking website

Team Bluetent joined forces with our partners at Streamline for a deep dive into their robust property management system to help answer one of the most important questions for property managers in the vacation rental industry - Is your direct…

Jordan DanielsMarch 28, 2023

How to turn your past guests into your influencers ContentSocialStrategy

How to turn your past guests into your influencers

Authenticity matters! Authenticity is what makes your brand stand out to potential travelers. By turning past guests into online influencers, you can enlist important cheerleaders and raving fans for your brand and listings.   95 percent of travelers read online…

Jordan DanielsMarch 21, 2023