Digital Advertising Archives - Page 3 of 4

“Interesting Finds,” Leveraging Google’s Newest Mobile Search Features

Inbound marketing is effective because it changes your relationship with your customer. Rather than telling your customer, “I’m the vacation rental expert,” you show them that you’re the vacation rental expert by providing them with useful information. Just creating…

Team BluetentJune 7, 2018

Digital Advertising SEO | Inbound Marketing Strategy

What’s New in Search – Feb ’18

February brought a few new features and updates to the search world, including enhancements to Google Flights, a Not Secure update coming to Chrome, and the release of a new Impact Calculator related to pagespeed. Never a dull moment when…

Brynn FlahertyMarch 8, 2018

Digital Advertising SEO | Inbound Marketing Strategy

[White Paper] Turn One-Time Leads into Lifelong Guests

It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number of OTAs expanding significantly. This growth can pose complex challenges…

Team BluetentJanuary 10, 2018

Digital Advertising Strategy

Why Do You Need A PPC Brand Campaign?

Inevitably, clients will ask why we run digital advertising campaigns using brand keywords. Why should you pay for clicks if someone already knows about your business and is Googling your company or product name? Won’t people find you anyway and…

Team BluetentJune 29, 2017

Digital Advertising Strategy

Doing Remarketing the Right Way

Retargeting (otherwise referred to as Remarketing) has been a very popular topic among Bluetent’s clients lately, and I was happy to see the same interest in the industry as a whole at the PPC Hero Conference (the largest Digital Advertising…

Team BluetentJune 16, 2017

Digital Advertising Strategy Webinars

[Webinar Recording] Capture, Connect, and Convert with Digital and Social Advertising

During this webinar, Regan Hann, our Social Marketing Manager, and Maria Nedelcheva, our Digital Advertising Manager, examine how to use different channels, platforms, formats, and messaging in digital and social advertising to achieve your business goals and generate ROI year…

Team BluetentMarch 29, 2017

Digital Advertising Strategy

[Infographic] Why Integrated Digital Marketing?

Understanding your paid, earned, and owned media and how they work together is an important piece of your marketing strategy. You can then learn how to utilize each element while paying close attention to the overlapping aspects. Kate Robson, our Digital…

Team BluetentFebruary 16, 2017

Digital Advertising Email SEO | Inbound Marketing Strategy Webinars

[Webinar Recording] Plan Your Digital Strategy for 2017

With 2017 in full swing, now is an excellent time to optimize your business and discover areas for growth. Throughout this interactive webinar, Brynn Flaherty, our Director of Marketing Services, Julia Whipple, our Director of Marketing, and Peter Scott, President of…

Team BluetentJanuary 31, 2017

Digital Advertising Strategy

[White Paper Download] Planning Your Digital Strategy for 2017

As the vacation rental and travel industries continue to evolve, we are more excited than ever to help guide our clients to digital success in 2017. Bluetent is committed to building innovative strategies that place vacation rental managers at the forefront…

Team BluetentJanuary 18, 2017

Digital Advertising

[Infographic] 5 Tips to Turn On Your Off Season!

Turn On Your Off Season! As fall rolls around and the busy summer is behind you, there is no doubt you are exhausted, and the idea of promoting offseason might seem overwhelming. The good news is you may be able…

Team BluetentAugust 31, 2016