SEO | Inbound Marketing

What does the future hold for reliable SEO ranking reports? How do you effectively optimize your presence on the search engines without them? Focus on the metrics that matter the most: business goals, visitor performance, conversion, ROI, and other key factors.…

We recently returned from the annual Google Analytics Summit 2012 at the Computer Science History Museum in Mountain View California. This year’s summit unveiled some exciting - and potentially game-changing - new technologies and shifts within the world of web…

The Blue Tent Marketing SEM team returned this week from MozCon, SEOmoz’s annual search marketing conference in Seattle, and boy was it a rewarding experience. SEOmoz has put together such an unbelievable community of people that are truly passionate about our…

Meta descriptions have not been a significant ranking factor for a while now (nor have keywords), but they remain important for optimizing click through rate (CTR).  They are essentially ad copy to encourage people to click on your link in search engine…

You've put substantial resources toward optimizing your meta descriptions on your site; you made sure they were relevant, accurate, eye-catching, concise and use the language your customers are using.  That's not easy.  So why isn't Google using them?  Well, you…

Google has recently released their long-awaited web spam (previously referred to as the over optimization) algorithm update. While there were hints of what was to come in the latest update, we now know the update affects approximately 3.1% of English…