Once upon a time, it might have been as simple as leaving flyers for homeowners to stumble upon the next time they came home but in today’s market, acquiring new homeowners requires standing apart from the competition. Competition from OTAs and other property management companies means a greater need for a great-looking, branded website and digital marketing that can put your head and shoulders above the rest.
Let’s face it, your business is great! We just need to meet the homeowners where they’re at. So whether you’re just getting into the vacation rental industry or you’ve been fulfilling travelers’ dreams for decades, the principle remain the same. A strong online presence with the best digital marketing available will give you the leg up you need to acquire new homeowners and grow your business to its full potential.
Bluetent knows how to help you on your homeowner acquisition journey. Here are a few ways you can start finding those homeowners or help them to find you:
1) Consider How Your Identity Sets You Apart
To attract the right homeowners, you have to be confident in what you bring to the table as a property manager. Your value proposition will express to potential homeowners why they should work with you over your competitors. Think about what you bring to the table and how you can maximize the potential of a homeowner’s investment.
From experience and technology to management style and costs, these are all things to consider for your value as a property management. Starting here can help clear a path forward and allow you to grow your business rapidly. If you’re unsure, speak with our marketing experts at Bluetent to help you start off on the right foot.
Now that you know what you can offer, it’s time to showcase it!
2) Create an Inviting Website for Potential Homeowners
Being fully ingrained in the digital era, we feel it in our gut when we are on a good, safe website versus somewhere a little sketchy. If you want to establish yourself as the authority on vacation rentals in your area, an inviting website is a great first step. Bluetent has been creating beautiful, unique websites for property managers nationwide since we were founded. We believe and have witnessed how creating a website for visitors to book direct is the best way to drive bookings and inspire trust in your vacationers and homeowners.
From showcasing your properties to providing local recommendations, your website attracts new homeowners that know they will be in good hands with your business. Direct booking websites also allow homeowners to maximize their investment by reducing the fees taken by OTAs. Having a functional, software-integrated website, lets homeowners know that you’re ready to book their home immediately and can give them the peace of mind they’re craving. Bluetent has been creating industry-leading vacation rental websites for years. Talk with our team today to see how we can design the perfect one for you!
Your website is just the starting point. From here we can boost your business and increase your search engine rankings with crucial digital marketing.
3) Climb Search Engine Rankings with SEO & Digital Marketing
Your new website looks amazing, but it would look even better with more eyes on it! SEO can be a daunting task for someone who has never ran their own website before. How do I show my website to more homeowners? How do I make sure I’m showing in the right searches on Google and Bing?
There are many great and free tools out there that you can use to get started. Google has their own products like Google Analytics, Google Search Console, and more that help you understand how your website is working and what you can do to improve. Other great tools like SEMrush or AnswerThePublic can also give you tips and tricks to make sure your website is performing well and climbing the search engine rankings. One of the best things you can do for your website is research keywords that your audience might be searching and make sure they can be found throughout your website.
Search engines will read your website to find the keywords that are relevant to those searching for them. Creating great content on your website with the keywords sprinkled in will automatically help your rankings. Creating a property management page on your website with specific keywords and your value propositions combined might just be what drives potential homeowners to you.
Other channels of digital marketing that are also very useful include Pay-Per-Click (PPC) and Social Ads. Digital advertising allows you to target specific audiences and keywords and your site or webpage pops up on top or in the feed where your audience is located.
Webinar Recording – Want some tips for our experts?
We have a live webinar recording filled with information and tips on how to exceed your homeowner acquisition marketing goals. Simply complete the form and you will be able to watch this presentation!
Let Bluetent Help You with Your Homeowner Acquisition Campaign
Bluetent has been an industry-leader in website design and digital marketing for years and we are ready to help you reach your goals and beyond. Our team knows the ins and outs of the vacation rental industry so we can help you navigate this competitive space. If you’re ready to take that next step and boost homeowners coming to your business, contact Bluetent today to learn more about how we can get you there.