Although shelter at home is ending, social distancing will be a reality for the foreseeable future – giving vacation rental companies a unique edge over all other hospitality options. Now, it’s up to the vacation rental industry to showcase why vacation rentals can be the preferred choice for travelers looking to “vacation responsibly.”
It starts with a shift in marketing messaging. In the earlier stages of COVID-19, our recommendation was to focus on empathy and connecting with guests. While an empathetic message should remain in your marketing strategy, we recommend pivoting towards showcasing how your business provides responsible and safe lodging choices for vacationers.
An easy way to do so is by creating a custom website landing page to highlight specific listings that meet social distancing requirements. Properties included might have features like remote locations, private pools, or gourmet kitchens. Using keywords like privacy, retreat, or remote can give potential guests the peace of mind they need to click the “book now” button.
Rent Key West worked with the Bluetent digital marketing team to create a custom landing page for rental perfect for “social distancing.”
If you have a Bluetent Rezfusion Cloud website, this addition is simple! We’ve included a screenshot to point you in the right direction, but if you have any questions, connect with our Support team. And if you’d like to consult with our experts about Coronavirus-specific strategies, drop us a line. We’ve developed a number of COVID-19 consulting engagements with a variety of payment plans.