Press Release: VRMB Partners with Bluetent to Introduce the Listing Site Independence Experience

By May 18, 2018 Strategy

Summary: VRMB partnered with Bluetent to present the Listing Site Independence Experience, which delivers actionable steps for vacation rental managers to build marketing momentum.


Carbondale, CO (May 18, 2018) – Vacation Rental Marketing Blog (VRMB) has partnered with Bluetent, a premier digital agency for the vacation rental industry, to introduce the Listing Site Independence Experience designed to elevate marketing tactics for professional vacation rental managers.


The Listing Site Independence is the first and only framework in the nascent vacation rental industry that actually propels owners and managers from where they are, to where they want to be. VRMB’s proprietary framework provides applicable steps for professional vacation rental managers to successfully build marketing momentum through a combination of short video lessons and a self-grading interface which identifies areas of improvement in their marketing portfolios.


“VRMB chose to partner with Bluetent not just because of their impeccable reputation in the industry but also because of their deep understanding that great marketing does indeed take time and planning,” said Matt Landau, Founder at VRMB. “Bluetent also embraces the ‘help, don’t sell’ mantra that provides independent businesses with all the resources they need to succeed, which is so extremely important for any new and evolving niche.”  


Landau is quick to deflect credit for the tool, pointing out that it was created using the collective wisdom of more than 840 progressive vacation rental owners and managers that make up VRMB’s Inner Circle Community.


Bluetent and VRMB share the same mission; to provide rental managers with efficient and effective solutions that create sustainable growth with accessible and industry-leading tools by balancing distribution to online travel agencies with direct-bookings.


“We are thrilled to work with Matt Landau and his team to introduce the Listing Site Independence Experience,” says Peter Scott, President of Bluetent. “They have built an authentic and thoughtful community that closes the learning gap for rental managers with accessible and thorough resources on the industry’s best practices. At Bluetent, we acknowledge the need to balance distribution and listing site independence, yet it can be challenging for rental managers to achieve this balance without the appropriate guidance. The Listing Site Independence Experience is a breakthrough tool to help facilitate that development and professional managers will be able to elevate their brands and business objectives step by step to nurture travelers, turning them into repeat guests and ultimately creating sustainable growth.”


The Listing Site Independence self-grading interface is available to all vacation rental owners and managers who want to invest in the sustainability of their travel and hospitality business. Access the Listing Site Independence framework, or visit VRMB and Bluetent.



About Bluetent


Bluetent is a digital agency specializing in the vacation rental industry with a focus on empowering customer relationships through innovation and quality in the digital space. They provide industry-leading eCommerce solutions such as, direct-booking websites, distribution, search, email, advertising, social and content marketing designed to reach travelers, inspire guests, and attract owners. Bluetent’s progressive platform, Rezfusion, delivers a seamless user experience that motivates travelers to book and it currently supports 200+ vacation rental providers and over $300 million in direct online reservations. With a growing team of more than 70 individuals and a 6-time Outside Magazine Best Place to Work, Bluetent is strengthening a digital ecosystem that generates sustainable growth through cutting-edge technology, responsive support, and performance-driven and effective tools.

About VRMB


VRMB is a free resource that documents the vacation rental industry’s best practices in order to close the learning gap between newcomers and the biggest brands in vacation rentals. Utilizing the “taxi driver” mindset of connecting people with places and things, VRMB publishes weekly blog articles, learning exercises, and case studies. VRMB aims to create frameworks that stand the test of time and help to build vacation rental businesses that will last generations. In just 8 years, VRMB now averages 30,000 motivated visitors per month and the Inner Circle (the private community that financially supports the free blog) has grown to nearly 850 members.

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