Client Spotlight – Microsite Strategy Raises the Bar for Outer Banks Rentals

By September 21, 2018 September 27th, 2018 Strategy

Critical to any direct-booking strategy is a well-designed website that can be up and running quickly at a relatively low cost and with photos that highlight your vacation rental properties. Walk travelers through your properties with direct-booking websites where you have control over your brand. Discover how Village Realty launched Rezfusion Cloud micro-websites to highlight their unique inventory, drive more reservations, and motivate guests to their vacation rentals in Outer Banks, NC.


Rezfusion Cloud offers industry-leading direct-booking websites that are packed with enhanced eCommerce and content marketing tools to accelerate reservations and revenue.

Village Realty in Outer Banks, NC adapted the Rezfusion Cloud platform to create a powerful and affordable microsite strategy to represent the brands that they manage. Each of their Rezfusion Cloud websites shines the spotlight on the charming character that is unique to the properties, whether it’s modern meets retro motels, bed and breakfasts, or hotels. Since March, Village Realty has launched 5 sites that have attracted 70,000 sessions and a total conversion rate of 1.25%.


What makes their strategy successful? Braeden Flaherty, Chief Production Officer at Bluetent, dives into the impressive microsite solution and how Rezfusion has helped grow Village Realty.