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    Don’t be a Grinch! Tips for Holiday Campaign Planning Strategy

    Don’t be a Grinch! Tips for Holiday Campaign Planning

    As the end of year quickly approaches, here are a few ideas to keep in mind as you plan for the holidays.  Happy Planning!  1. Identify Your Goal - Once you have an understanding of your customers and audience, you should then…
    Team BluetentNovember 21, 2013
    Team Shout-out for November: Sam Campise! Strategy

    Team Shout-out for November: Sam Campise!

    Our one and only Director of Sales - Sam Campise, let's us in on the details of his adventurous life outside of Blue Tent. BTM: What's the last website you visited?  cnn.com (eating lunch) BTM: Where did you spend your…
    Team BluetentNovember 19, 2013
    Client Spotlight for November: Aspen Square Strategy

    Client Spotlight for November: Aspen Square

    Aspen Square Condominium Hotel, is heralded as one of the premier vacation rental destinations in Aspen Colorado. It’s high ratings can be attributed to great location, amazing customer service and of course, immaculate accommodations. The team at Aspen Square is…
    Team BluetentNovember 14, 2013
    5 Minute Social – Foursquare Ads, Twitter Lead Generation Cards and Facebook Surveys Social

    5 Minute Social – Foursquare Ads, Twitter Lead Generation Cards and Facebook Surveys

    Foursquare Ads This is good news for all business owners with actual brick and mortar locations. Foursquare Ads officially rolled out! The app, used by over 40 million people, helps users in decisions as where to eat, sleep or shop. Foursquare…
    Team BluetentNovember 1, 2013
    Client Spotlight for October: The Gant Aspen Strategy

    Client Spotlight for October: The Gant Aspen

    October’s Client Spotlight is The Gant Aspen, who decided last spring to fully revamp their online marketing efforts to increase ROI, conversion rates and customer loyalty by enhancing the website user experience and optimizing for both desktop and mobile devices. As…
    Team BluetentOctober 25, 2013
    Team Shout-out for October: Kara Kacmarcik! Strategy

    Team Shout-out for October: Kara Kacmarcik!

    Straight from our East Coast office, Kara Kacmarcik, a Senior Account Manager, gives us the lowdown.  As a client strategist, mother of two, loving wife, Kara gives a whole new meaning to the term "multitasker",especially since she is also in…
    Team BluetentOctober 25, 2013
    Google’s Adding Huge Banner Ads for Branded Queries Digital Advertising

    Google’s Adding Huge Banner Ads for Branded Queries

    Yesterday, Google AdWords confirmed that they are testing huge banner ads to appear on search result landing pages for branded queries. The screenshot below posted by @SynrgyHQ shows an example of a Sponsored ad for Southwest Airlines. Compared to the present day…
    Team BluetentOctober 24, 2013
    Google AdWords Rolling Out Review Extensions to All Accounts Digital Advertising

    Google AdWords Rolling Out Review Extensions to All Accounts

    Announced in June, review extensions allow advertisers the ability to add third-party reviews to their ads. Third-party endorsements may be added as either exact or paraphrased reviews. There are a few restrictions to keep in mind… The review must pertain…
    Team BluetentOctober 18, 2013
    Four Square Ads Open To All Local Businesses Digital AdvertisingSocial

    Four Square Ads Open To All Local Businesses

    Last week, Four Square announced their ad platform has opened to all local businesses. According to Four Square’s blog post: “Here is a problem that all local business owners know: they want to get more customers, but tons of people walk…
    Team BluetentOctober 18, 2013
    Responsive Web for Travel Part 1 Websites

    Responsive Web for Travel Part 1

    Responsive web design can be a daunting task if you are planning on developing a new site, but it is a real challenge for those with existing sites. The reason is simple. You will be tempted to take your homepage…
    Team BluetentOctober 15, 2013
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