Strategy

Understanding the Value Equation

I am sure that many of you (me included) are big fans of Seth Godin. His blog is looked at by many marketers and business people as a guide for making those hard and timely decisions. Our Director of Sales…
July 11, 2009
Strategy

Blue Tent Joins Computer Recycling Effort

To celebrate Earth Day 2009, we unveiled the latest phase of our Blue Tent Green initiative: Computer Recycling. It goes without saying how harmful computer components containing hazardous materials such as lead, mercury and chromium can be to our environment…
April 23, 2009
Strategy

Tips to Avoid Domain Name Nightmares

True story: Client calls BTM World Headquarters first thing Monday morning and states that over the weekend his company’s email and website suddenly went down! He called the company who hosted his website, email and domain name and the company…
February 16, 2009